the lost bread franchise

The Lost Bread is probably one of the cutest dessert spots in the country that has successfully solidified its branding in only a few years, what with Instagrammable food and drink choices reflected by its themed interiors. Aside from offering quirky takes on the traditional milkshake, its full menu includes burgers, pasta, rice meals, toasts, and ice cream.

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The nice thing about The Lost Bread is that if you’re interested in becoming a franchisee, you can leverage on its already established brand with an eye-catching and sharable aesthetic that’s pretty easy to market and sell; and if you’re still worried if its just another fad that’s bound to fade, then the fact that it won Next Gen in Franchising in the Franchise Asia Conference in 2018 should prove to you its creative sustainability, which they've successfully executed through continuous menu updates and product innovations.

Why Should You Get a Lost Bread Franchise?

In an email interview with Female Network, Sweet Pursuits Franchising Corporation Vice President for Sales Thea Dizon explains why The Lost Bread is a worthy investment. “The Lost Bread brand has been in business for four years and is already known for their fun and interactive desserts,” she says. “We put high importance in product quality and customer service so we ensure that the franchisees' staff will receive the best training so that this is applied in all stores.”

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She also notes that the brand encourages first-time and upcoming entrepreneurs: “We also always aim to give the best support to our franchisees as most of them are first-time business owners. We give step-by-step guidelines and checklists to help them prepare everything accordingly before store opening and we still give the same amount of support even after their store opens.

“Franchising is a partnership and it won't work if only one side works, the franchisee and the franchisor should work together to make the business a success.”

The Lost Bread Franchise Packages

As with every other franchise, The Lost Bread requires bit of a cash out and a lot of commitment, especially since its ever-evolving menu is specialized and unique. Here are some of their packages that you may want to consider:

Cart (4 sq. m)

Total initial money out: P540,000 + VAT                       

Cost breakdown and inclusions:

Franchise fee (P50,000 + VAT)

Services fee (P250,000 + VAT)

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Equipment fee (P150,000, VAT INC)

  • Soft-serve machine
  • Cotton candy machine
  • Under counter chiller
  • Stainless sink
  • Kitchenware

Cart (P90,000, VAT INC)

*No royalty fee

*Marketing fee is at P3,500/month

the lost bread franchise

Kiosk (6.25 sq. m)

Total initial money out: P560,000 + VAT

Cost breakdown and inclusions:

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Franchise fee (P50,000 + VAT)

Services fee (P250,000 + VAT)

Equipment fee (P150,000, VAT INC)

  • Soft-serve machine
  • Cotton candy machine
  • Under counter chiller
  • Stainless silk
  • Kitchenware

Cart (P110,00, VAT INC)

*No royalty fee

*Marketing fee is at P3,500/month

the lost bread franchise

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Counter (15 sqm to 20 sqm)

Total initial money out: P820,000 + VAT

Cost breakdown and inclusions:

Franchise fee (P80,000 + VAT)

Services fee (P340,000 + VAT)

Equipment fee (P400,000, VAT INC)

  • Soft-serve machine
  • Hard ice cream machine
  • Blender
  • Chest freezer
  • Cotton candy machine
  • Under counter chiller
  • Fryer
  • Kitchenware

*Royalty fee: 5% of monthly gross sales

*Marketing fee: 2% of monthly gross sales

*Point of Sales (POS) system: P100,000

Please note that all rates may change without prior notice.

the lost bread franchise

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The Lost Bread menus per package

Similar to other bigger franchises, The Lost Bread’s menus scale depending on the package. “A cart/kiosk can only offer our soft-serve ice cream line, while a counter can offer all menu items including the milkshakes and French toast cubes,” says Thea. “But all stores have the Craft-You-Own soft-serve bar wherein customers choose the crust, nummies, and drizzle that they want.”

the lost bread franchise

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How do you apply for a The Lost Bread franchise?

Here's a step-by-step application process you need to take note of:

1. You can click here for The Lost Bread has an online application form you need to fill up. You also have to submit a letter of intent. Send your inquiries to franchise@thelostbread.com or you can contact them at 0918-857080.

2. Prepare for an interview with management!

3. If the interview goes well, you’ll need to sign a term sheet and pay the initial fees. “Upon singing, [the] franchisee has to pay the franchise fee, service fee, and 50 percent of the equipment fee,” notes Thea. “The remaining 50 percent equipment fee should be paid one week before store opening.”

4. Sign the franchise agreement. You’ll need to submit your DTI Certificate and one government ID upon signing.

5. Head out for site ocular and approval. Thea shares that they prefer prime spots in malls, such as the ground floor or the second floor. “This assures high foot traffic and good visibility for the franchised store,” she says, adding, “But now we are open to setting up café type stores in stand-alone locations since we are accepting applications from provincial areas already. This will require bigger space and higher initial investment.”

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6. Start hiring your staff, and undergo managing director and staff training. You’ll have to take note that this is only for your store opening, as The Lost Bread regularly holds them (more on that later).

7. Pay your remaining equipment fee.

8. Get your store constructed! Do note that prior to your opening, you’ll have to submit the following:

  • Baranggay Clearance
  • Mayor’s Permit
  • BIR Form 2303

9. Open your store!

What kind of support does The Lost Bread offer a franchisee after store opening?

Aside from constant marketing support (thus, the monthly marketing fee), The Lost Bread always has something new on the menu, so regular trainings and workshops are important for both franchise owner and staff. Franchises are given a two-week notice prior to the launch of a new product, and are given a day for training.

“We have an R&D team that develops new ice cream flavors which we will release every quarter to entice new customers and keep our loyal customers happy,” explains Thea. “They work hand in hand with our marketing team who contacts companies who we want to partner with for a flavor.” As of press time, their current flavor is HawHaw. “We always aim to collaborate with the brand owners so that the taste will be excellent and up to their standards plus we have legal rights to use their branding as well.

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Thea continues, “We also have quarterly store audits to ensure that franchised stores follow The Lost Bread standards and product quality is consistent. We have a meeting with the franchise owners after the audits to show them the results and discuss areas of improvement. We are in constant communication with them for any problems or concerns.”

What's the usual time frame for return of investment (ROI)?

According to Thea, ROI really depends on the location and expenses of the franchisee, “but the target ROIs we set are 11 months for carts/kiosks, and one year and four months for counters.

For more details, visit The Lost Bread’s website and follow them on Facebook and Instagram.

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