As you slowly learn the value of being financially savvy, you also realize that to grow wealth, you need to diversify your assets and not just rely on your suweldo for your income. Time deposits are good, so is investing in stocks, bonds, and even real estate, but if you're brave enough to get into entrepreneruship but don't want to start from scratch, then franchising is the way to go.

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There are a lot of well-known and established franchises in the country, such as Potato Corner, Master Siomai, and Monterey Community Market, but there are also those just starting out but already have great offerings that the market hasn't seen before. Go! Ginataan, under Sweet Pursuits Franchising Corporation (which also handles the popular Instagrammable dessert resto Lost Bread), is one of them. A relatively new name in franchising, Go! Ginataan has creative offerings based on the famous Filipino merienda, which you can try out for yourself in its first ever branch in Robinsons Place Manila.

"Our company, Sweet Pursuits Franchising Corporation, puts importance in giving the best support to franchisees, especially first-time business owners," Vice President for Sales Thea Dizon shares with Female Network in an email interview. "All our franchisees are newbies in franchising and we provide them with step-by-step guidelines so they know exactly what to do next. We maintain our relationships with them and provide help when they need it even after the store opens. Franchising is a partnership and we are looking for franchise partners who are as dedicated as we are."

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Why should you get a Go! Ginataan franchise? 

Ginataan is basically a product that all Filipinos know. Go! Ginataan currently serves three iterations of it, which include Classic Ginataan, GataSips, which they are pegging as an alternative to milk tea, and GataFloat, which is classic ginataan topped with ube macapuno soft serve ice cream. Aside from creative products, they also promise continuous marketing support and product supply. They also take pride in the fact that they support local suppliers for ingredients.

Interested? Here are a few things you need to know about getting your own Go! Ginataan franchise.

What are Go! Ginataan's franchise packages?

Go! Ginataan's has three types of franchise packages:

Cart (4 sqm)

Total money out: P279,000 + VAT

Cost breakdown and inclusions:

Franchise fee (P50,000 + VAT)

Services and equiment free (P229,000 VAT INC)

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  • Cart
  • Rice cooker
  • Refrigerator
  • Staff uniform
  • Kitchenware
  • TV
  • Stainless sink
  • Staff and manager training
  • Site selection assistance
  • Opening assistance
  • Cup sealer

Kiosk (6.25 sqm)

Total money out: P299,000 + VAT

Cost breakdown and inclusions:

Franchise fee (P50,000 + VAT)

Services and equipment fee (P249,000 VAT INC)

  • Cart
  • Rice cooker
  • Refrigerator
  • Staff uniform
  • Kitchenware
  • TV
  • Stainless sink
  • Staff and manager training
  • Site selection assistance
  • Opening assistance
  • Cup sealer

Counter (8 to 10 sqm)

Total money out: P399,000 + VAT

Cost breakdown and inclusions

Franchise fee (P80,000 + VAT)

Services and equipment fee (P349,000 VAT INC)

  • Soft-serve machine
  • Rice cooker
  • Refrigerator
  • Cup sealer
  • Staff Uniform
  • Kitchenware
  • TV
  • Staff and manager training
  • Site selection assistance
  • Opening assistance

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How do you apply for a Go! Ginataan franchise?

"[Applicants] have to submit the franchise application form and letter of intent first, then go through the franchise applicant interview," says Thea. "If their application is approved, they can proceed to signing. They need to submit 1 govt ID and DTI Cert upon signing."

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Here's a step-by-step application process you need to take note of:

1. Submit franchise application form, letter of intent, and proposed location.

2. Go through the franchise applicant interview.

3. Upon application approval, sign the term sheet and pay the franchise and processing fees.

4. Sign the franchise agreement.

5. Go through with site checking and approval.

6. Hire staff.

7. Go through managing director and staff training.

8. Pay services and equipment fee.

9. Construct store.

10. Open store. 

Click this link to download your application form. For other inquiries, you can email them at goginataan@gmail.com or call them through (0917) 857 3080

The processing period of your applicaiton will take around one to two weeks.

What types of locations are good for Go! Ginataan branches?

"Anywhere that has good foot traffic. Examples are malls, supermarkets, food courts, office/hospital/school cafeterias, terminals etc.," explains Thea. "We have location partners which have available locations so we have this Site Selection Service for franchisees, which has an additional cost of P10,000 within Metro Manila and P20,000 for nearby provincial areas."

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What are the payment schemes of Go! Ginataan?

Payment is done in two installments: the initial payment includes the franchise fee and 50 percent of the service and equipment fees, while the remaining payment can be settled one week before store opening, and is inclusive of the last 50 percent of the service and equipment fees.

What is the minimum number of products that a franchisee has to order from Go! Ginataan

According to Thea, Go! Ginataan does not have a Minimum Order Quantity or an MOQ. "But franchisees should maintain the minimum inventory allocation that we have determined so that they will not run out of stocks. A list of this will be given to them during their training."

What kind of support does Go! Ginataan give a franchisee after a store officially opens?

Go! Ginataan requires a montly marketing fee; however you can be sure that you've got the full support of its management. 

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"Franchisor will organize grand opening/ribbon cutting ceremony which will include balloons for the store. Photographer will be present and we will post pictures on our social media accounts afterwards," says Thea, noting that the efforts will remain consistent all throughout your partnership.

"We will also provide continuous marketing support since there is a marketing fee of P3,500 monthly. We are also in constant contact with franchisees whenever they need help with anything."

What's the usual time frame for return of investment (ROI)?

Go! Ginataan's target ROI is at around eight to nine months for carts and kiosks, and 17 months for counters. Thea, however, notes that these may change based on several factors. "These are our targets but the ROIs vary per location because each branch has different rent prices and expenses."

*Edited on July 24, 2019, 10:15 a.m. to reflect updates on Classic Ginataan (make-your-own option is not anymore available) and Counter Package space.

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