In India, the Cancer Patients Aid Association decided to make an unconventional anti-smoking campaign. Instead of putting up posters, they decided to place chanting lighters in cigarette shops. Whenever someone would try to light a cigarette, the lighter would chant "Raam Naam Satya Hai,'" which is an Indian song sung during funerals. Watch the video below to see how people reacted to this campaign.

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(Screencap courtesy of YouTube)

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