smokeIn India, the Cancer Patients Aid Association decided to make an unconventional anti-smoking campaign. Instead of putting up posters, they decided to place chanting lighters in cigarette shops. Whenever someone would try to light a cigarette, the lighter would chant "Raam Naam Satya Hai,'" which is an Indian song sung during funerals. Watch the video below to see how people reacted to this campaign.

ADVERTISEMENT - CONTINUE READING BELOW

(Screencap courtesy of YouTube)

Get the latest updates from Female Network
Subscribe to our Newsletter!
Comments

Latest Stories

Kier Legaspi Congratulates Daughter Dani Barretto on Engagement: "I wish nothing but the best for you."

A few days ago, Dani announced that she isn't going to walk down the aisle with her estranged father.
Load More Stories