smokeIn India, the Cancer Patients Aid Association decided to make an unconventional anti-smoking campaign. Instead of putting up posters, they decided to place chanting lighters in cigarette shops. Whenever someone would try to light a cigarette, the lighter would chant "Raam Naam Satya Hai,'" which is an Indian song sung during funerals. Watch the video below to see how people reacted to this campaign.


(Screencap courtesy of YouTube)

Get the latest updates from Female Network
Subscribe to our Newsletter!

Latest Stories

Kier Legaspi Congratulates Daughter Dani Barretto on Engagement: "I wish nothing but the best for you."

A few days ago, Dani announced that she isn't going to walk down the aisle with her estranged father.
Load More Stories