smokeIn India, the Cancer Patients Aid Association decided to make an unconventional anti-smoking campaign. Instead of putting up posters, they decided to place chanting lighters in cigarette shops. Whenever someone would try to light a cigarette, the lighter would chant "Raam Naam Satya Hai,'" which is an Indian song sung during funerals. Watch the video below to see how people reacted to this campaign.

(Screencap courtesy of YouTube)

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