Witness architect Lor Calma's "Transformation" sculpture in Bonifacio Global City shine in pink LED lights on October 13 as the country shows its support for The Estee Lauder Group of Companies's Breast Cancer Awareness (BCA) campaign this year.
Evelyn Lauder, the company's senior corporate vice president, started the BCA campaign in 1992 and co-created the Pink Ribbon, now known as the universal symbol for breast health, with SELF Magazine. Since then, the campaign has grown and educated millions of people around the globe.
The Philippines is only one of various countries all over the world illuminating landmarks for the cause with the help of Estee Lauder and partner company Philips. BCA's Global Landmark Illuminating Initiative began in 2000 with new sites getting added every year. Among other countries supporting the cause are the US, UK, China, Korea, and Japan.
Scroll through the gallery below to see a preview of sites illuminated in pink from the past year. The campaign was so widespread that Estee Lauder even got a Guinness World Record for "Most Landmarks Illuminated for a Cause in 24 hours" in 2010.
You can show your support through Estee Lauder's "TOGETHER Shine a Light on Breast Cancer Awareness" social media campaign, which will enable people around the globe to share their messages through a Facebook application in October.
Do you have a loved one with breast cancer? You can learn more about the disease and what you can do to help them by reading these articles on FN:
- What Every Woman Should Know about Breast Cancer
- 10 Tips for Helping a Loved One Diagnosed with Cancer
If you want to read up on cancer, you can also try looking at these:
- What Every Woman Should Know about Ovarian Cancer
- Cervical Cancer Tally Still High in the Philippines
- Hot GirlTalk Topic: What Every Woman Should Know about Cervical Cancer
Want to learn about other breast cancer awareness campaigns? Check this out: