Robinsons Supermarket is continuing its tradition of promoting good health through its I Love Wellness campaign by launching a Health and Wellness section, a destination of products that have health benefits, in its stores. Here, products are properly identified under Bone Builder, Kids' Nutrition, Weight Management, Choices for a Healthy Heart, and Guilt-free, to help customers make informed choices. There is also an extensive assortment of fresh produce, lean meats, products that are low in sugar, zero-transfat and cholesterol free in the produce, meat, fish, poultry and dairy sections.

To stay true to its mission, Robinsons Supermarketalso picked politician-turned-TV personality Kim Atienza to be its Wellness Ambassador for their new campaign, a title he earned for his determination to live right and to be an influential source in promoting health and wellness to the masses. With his rigorous exercise regimen and strict diet, Kuya Kim is definitely a shining example of a healthy lifestyle advocate.

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