For Bayo Summer 2012, endorser KC Concepcion takes on the role of a retro style icon embarking on a road trip in her red convertible. With her hair swept into a soft updo, KC charms in nipped-waist frocks, tiny shorts, and soft blouses, reminiscent of late '50s to early '60s Americana fashion. So far, so pretty.

If this sneak peek into Bayo's summer collection is any testament for what's to come, then we just might have to stalk their stores to piece together our summer wardrobes. A browse through the ad campaign is enough to make us want to pack our bags, grab our girl friends, and head off on our own vintage-inspired road trips--bouffant optional.

Browse through the gallery for photos from KC Concepcion's ad campaign for Bayo Summer 2012.

Bayo is located at all Ayala Malls and SM Supermalls, Shangri-La Plaza Mall, Greenhill Shopping Center, Robinsons Galleria, Rockwell, Eastwood Mall, Podium, Robinsons Place Manila, Festival Mall, Sta. Lucia East, Robinsons Metro East, Robinsons Bacolod, Chimes Davao, Cagayan de Oro, KCC Mall Gensan, Tacloban City, E-Mall Naga City, Tagum City, Dumaguete, Zamboanga, Digos City, and Marquee Mall. Visit the official website at www.bayo.com.ph, like them on Facebook, and follow on Twitter.

Love Bayo? Check out these other articles about the local brand:

• Sweet Disposition: Over 40 Outfits from Bayo and Missy Holiday 2011
• All Eyes on Her: Jasmine Curtis-Smith for Love, Bayo
• Classic Charm: 19 Stylish Looks to Crave and Covet