As soon as a woman steps into a makeup store or the beauty section of a department store, expect her to go crazy figuring out which shelf or counter to head to first. And no matter how determined she is to keep a firm hold on her pursestrings, more often that not, she won't be able to resist from making a small purchase—whether it's a striking new lipstick or a prettily packaged eyeshadow palette. Trust us on that.

This payday, why not treat yourself to something new? Here are over 60 fresh-from-the-factory picks from Guerlain, MAC, Max Factor, Revlon, and The Body Shop.