With the overwhelming amount of options that K-beauty offers, choosing just one serum to add to your skincare routine proves to be a tough job. It's not enough to narrow down your options either—it's important to know exactly what your skin needs to find your perfect match. Ahead, we list 10 must-try formulas to guide you in your search:


1. Midnight Blue Youth Activating Drop

P1,570, DEAR KLAIRS, Beauty Bar

Best for: Fine lines

For a serum that fights signs of aging, this product has an impressively short ingredients list. That doesn't make it any less effective though, because it contains two types of polypeptides that help increase the skin's collagen production (it goes down significantly in our mid-20s!) to maintain its elasticity and keep it looking smooth and supple.

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2. Time Revolution Night Repair Probio Ampoule

P2,000, MISSHA, Althea

Best for: Anti-aging

This nightly repair treatment has 10 different kinds of probiotics (or fermented ingredients) that all work together to moisturize, smooth, and build your skin's resilience. It's popularly referred to as Korea's version of the Estée Lauder's Advanced Night Repair Face Serum for their similar age-defying benefits, but the two have vastly different ingredient lists.


3. Pure Vitamin C 21.5 Advanced Serum

P1,560, BY WISHTREND, Kbeautycafe.com.ph

Best for: Brightening and fading hyperpigmentation

This is a vitamin C serum that was made to impress. Aside from having 21.5% ascorbic acid, it comes in the perfect acidic pH level to actually deliver the brightening perks of the vitamin and help you fade dark spots and achieve a more even, radiant complexion. Granted that it's not for the faint of heart, it's the one you should check out if you want to get the full benefits of vitamin C.


4. Yehwadam Pure Brightening Serum

P2,995, THE FACE SHOP, Lazada

Best for: Dullness

Traditional Korean herbs, ginseng, and flowers are the secret behind this popular face serum from The Face Shop. Though it's marketed as an anti-aging product, its best immediate result is the way it can bring dull skin back to life and give you a makeup-free glow. No need to cake on the foundation!


5. Madecassoside Ampoule

P1,250, A'PIEU, Lazada

Best for: Sensitive skin

This ampoule contains 99.9% centalla asiatica, a soothing plant-derived ingredient that can tone down redness and calm irritation from dryness. Its remaining 0.1% is composed of madecassoside, which amplifies the formula's healing benefits to address everything from reducing inflammation to fading acne scarring.


6. Ceramidin Serum

P2,805, DR. JART, Sephora.ph

Best for: Dry, irritated skin

A damaged skin barrier causes nothing but problems for our skin. Not only does it make us prone to irritation, it makes it difficult to bounce back, too. Luckily, ceramides exist, and applying them to our skin can nurse our skin barrier back to health. This serum from Dr. Jart is one of your best bets for this goal, especially if you have dry skin that needs all the moisture you can get.


7. AHA BHA PHA 30 Days Miracle Serum

P1,600, SOME BY MI, Beauty MNL

Best for: Acne-prone skin

It may seem odd to recommend a product with this much active ingredients to acne-prone skin, but allow us to explain. The combination of AHAs, BHAs, and PHAs in this serum is enough to gently exfoliate your skin and avoid buildup that could cause breakouts. While it does so, the 14.5% centella asiatica works to calm your complexion down, while the plant-based oils (that aren't sticky!) seal moisture in. 


8. Hydrium Triple Hyaluronic Moisture Ampoule

P1,320, COSRX, Beautymnl

Best for: Hydration

Hyaluronic acid serums, in general, are amazing for hydration, but we love this one by Cosrx because it contains not one but three kinds of HA to really hold on to that water. It also has PHAs like gluconolactone and lactobionic acid, which help attract moisture to the skin, and lastly, panthenol for more anti-inflammatory and moisturizing goodness.


9. Snail Repair Intensive Ampoule

P1,250, MIZON, Beautymnl

Best for: Overall skin repair, acne scars 

Mizon is one of the K-beauty brands that made snail mucin as popular of a skincare ingredient as it is today, and their formulations remain well-loved for just how well they work. This ampoule, for one, has 80% snail secretion filtrate, peptides, and hyaluronic acid to address issues like acne scarring, signs of aging, and dullness.


10. All Day Vitamin Brightening & Balancing Facial Serum

P1,200, JUMISO, Gobloomandglow.com

Best for: Brightening and balancing

This lightweight serum is packed with antioxidants (specifically, vitamins A to E) to boost the skin's radiance and repair cell damage without that heavy feel. It works to brighten, calm, and balance sebum production, too, with bursts of niacinamide, centella asiatica, and chamomile extract.


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