Hong Kong fashion brand Tough Jeansmith is known for its urban utilitarian aesthetic—particularly its one-of-a-kind distressed jeans, of which no two designs are alike. Recently, the brand held its third annual Grand Launch Fashion Show at the Atrium of Shangri-La Mall, and droves of big fashion names and Tough Jeansmith fanatics showed up in support of the street style showcase.

Among the packed crowd were the five Tough Jeansmith ambassadors handpicked by the brand to represent its walking lookbook: supermodel and HBO host Joey Mead, former beauty queen and model-turned-personality coach Patti Betita, renowned DJ and club fixture Manolet Dario, top male model Luke Jickain, and car body kit genius Atoy Llave.

The fashion show featured garments in the brand’s signature style of downtown city-slick. Models worked the runway in layered graphic tees, plaid button-downs, deep hoodies, sporty jumpsuits, sexy minidresses, printed scarves, and leather jackets—and of course, the never-ending lineup of boldly-hued, artfully distressed denim stole the show. Audience members were treated to a surprise when the Philippine AllStars burst onto the ramp and grooved to the beat in their Tough Jeansmith digs. Needless to say, the show was a style success--with straight-up street cred to boot.

For snippets of the Tough Jeansmith Grand Launch Fashion Show—and the celebs who came to see it—check out the gallery below.

Tough Jeansmith is available at Shangri-La Plaza, Trinoma, Brat Pack Greenbelt 5 and Robinson’s Place, Manila.

In search of more runway shows? Try these galleries:


(Runway show directed by Jackie Aquino and styled by Myrrh Lao; photos courtesy of Tough Jeansmith PH)
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