Among the packed crowd were the five Tough Jeansmith ambassadors handpicked by the brand to represent its walking lookbook: supermodel and HBO host Joey Mead, former beauty queen and model-turned-personality coach Patti Betita, renowned DJ and club fixture Manolet Dario, top male model Luke Jickain, and car body kit genius Atoy Llave.
The fashion show featured garments in the brand’s signature style of downtown city-slick. Models worked the runway in layered graphic tees, plaid button-downs, deep hoodies, sporty jumpsuits, sexy minidresses, printed scarves, and leather jackets—and of course, the never-ending lineup of boldly-hued, artfully distressed denim stole the show. Audience members were treated to a surprise when the Philippine AllStars burst onto the ramp and grooved to the beat in their Tough Jeansmith digs. Needless to say, the show was a style success--with straight-up street cred to boot.
For snippets of the Tough Jeansmith Grand Launch Fashion Show—and the celebs who came to see it—check out the gallery below.
Tough Jeansmith is available at Shangri-La Plaza, Trinoma, Brat Pack Greenbelt 5 and Robinson’s Place, Manila.
In search of more runway shows? Try these galleries:
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- Edgy, Exotic Under-fashions at the Bench Uncut Runway Show
- Celebs Go Vintage at the Original Penguin Launch
- Runway to Realway: 36 Dresses, Skirts, Jumpsuits, and More from The Ramp Crossings
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(Runway show directed by Jackie Aquino and styled by Myrrh Lao; photos courtesy of Tough Jeansmith PH)
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