Pinoy sardines brand Ligo, which has been around for more than 60 years now, is trending on social media. Sure, recent posts have been talking about the brand's owners, but more than that, people are in love with Ligo because of its witty social media posts and humanitarian efforts amid the COVID-19 crisis. Here are some examples:
1. Ligo is promoting social distancing.
In the cutest way possible, of course.
2. On a more serious note: the brand donated its entire 2020 advertising budget to help those in need.
"We are donating the funds to non-government organizations, charities, and independent groups who are at the forefront of the COVID-19 relief and response efforts."
People were so impressed with this act of generosity that some Twitter users even pledged to become Ligo Sardines' advertisers, just to thank them.
3. Ligo knows how to throw shade.
When the bill that would reportedly grant the president special "emergency powers" was first introduced, the brand published this witty poster with the caption "Our products are made with easy-open lids for your convenience," made everyone go crazy over their sardines:
4. It partnered with Angkas to help health workers—it's being dubbed as the "crossover of the year"!
On March 24, Ligo Sardines announced that they reached out to Angkas for help with delivering Personal Protective Equipment (PPE) to hospitals and frontliners! "We are currently coordinating with Philippine General Hospital, Lung Center of the Philippines, Premiere Medical Center, and Ospital ng Muntinlupa. We will continue to coordinate with more hospitals that are in need of PPEs in the coming days."
5. Also, let's not forget how the brand hired Kadenang Ginto star Beauty Gonzales as the "Queen Of Sardines."
In the teleserye Kadenang Ginto, Beauty plays the role of Romina Mondragon, a woman who fights for control of a sardine empire called Camila Sardines.
These are the brains behind these efforts: Mikko, Mark, and Macky Tung.
Of course, we'd like to acknowledge the men behind Ligo Sardines! The brothers expanded their brand in less than 10 years and opened a manufacturing facility in Zamboanga, the sardine capital of the Philippines. This new addition "increased production five times over what they used to produce in Manila," according to F&B Report.
Mikko Tung, VP for Operations
Mark Tung, VP for Sales and Marketing
Macky, VP for Advertising and Promotions
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