Pinoy sardines brand Ligo, which has been around for more than 60 years now, is trending on social media. Sure, recent posts have been talking about the brand's owners, but more than that, people are in love with Ligo because of its witty social media posts and humanitarian efforts amid the COVID-19 crisis. Here are some examples: 

ADVERTISEMENT - CONTINUE READING BELOW

1. Ligo is promoting social distancing. 

In the cutest way possible, of course. 

CONTINUE READING BELOW
Recommended Videos

2. On a more serious note: the brand donated its entire 2020 advertising budget to help those in need.

"We are donating the funds to non-government organizations, charities, and independent groups who are at the forefront of the COVID-19 relief and response efforts." 

ADVERTISEMENT - CONTINUE READING BELOW

People were so impressed with this act of generosity that some Twitter users even pledged to become Ligo Sardines' advertisers, just to thank them. 

ADVERTISEMENT - CONTINUE READING BELOW

3. Ligo knows how to throw shade. 

When the bill that would reportedly grant the president special "emergency powers" was first introduced, the brand published this witty poster with the caption "Our products are made with easy-open lids for your convenience," made everyone go crazy over their sardines

ADVERTISEMENT - CONTINUE READING BELOW

4. It partnered with Angkas to help health workersit's being dubbed as the "crossover of the year"! 

On March 24, Ligo Sardines announced that they reached out to Angkas for help with delivering Personal Protective Equipment (PPE) to hospitals and frontliners! "We are currently coordinating with Philippine General Hospital, Lung Center of the Philippines, Premiere Medical Center, and Ospital ng Muntinlupa. We will continue to coordinate with more hospitals that are in need of PPEs in the coming days."

ADVERTISEMENT - CONTINUE READING BELOW

5. Also, let's not forget how the brand hired Kadenang Ginto star Beauty Gonzales as the "Queen Of Sardines."

In the teleserye Kadenang Ginto, Beauty plays the role of Romina Mondragon, a woman who fights for control of a sardine empire called Camila Sardines. 

These are the brains behind these efforts: Mikko, Mark, and Macky Tung.

Of course, we'd like to acknowledge the men behind Ligo Sardines! The brothers expanded their brand in less than 10 years and opened a manufacturing facility in Zamboanga, the sardine capital of the Philippines. This new addition "increased production five times over what they used to produce in Manila," according to F&B Report.

ADVERTISEMENT - CONTINUE READING BELOW

Mikko Tung, VP for Operations

Mark Tung, VP for Sales and Marketing

ADVERTISEMENT - CONTINUE READING BELOW

Macky, VP for Advertising and Promotions

For more stories on COVID-19, please click here

ADVERTISEMENT - CONTINUE READING BELOW
Get the latest updates from Female Network
Subscribe to our Newsletter!
Comments
Trending on Network

Latest Stories

Garden Wedding Venues You Can Book for Your Intimate Wedding

Tie the knot surrounded by loved ones in these garden wedding venues near Manila!

Kris Bernal: 'Waking up every day to people commenting on my body wasn't easy at all'

'People are skinny, curvy, tall, short, petite, large, and that's just the reality of things!'

This Pinay From Baguio Creates Stunning Face Paint Illusions

"Nag-start 'yun noong nakita namin yung view doon sa Pampanga."
Load More Stories