The Philippine Stock Exchange (PSE) has just launched the mobile application companion to its PSE Electronic Allocation System (PSE EASy), its initial public offering subscription platform that was launched earlier this year.

The mobile app, like the platform, is targeted at local small investors (LSIs) seeking to purchase shares in the latest IPOs on the stock market. PSE EASy's app and website were launched in an effort to widen PSE's investor network. With the online platform now available via app, EASy will expand its reach beyond the 60 provinces and 20 countries already in its roster.

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After a one-time registration on the PSE EASy website, investors can subscribe to maiden shares via the app whenever a new IPO arrives.

"For now, the website and app are for subscription purposes of IPOs only. We hope to maximize this digital solution to incorporate a payment facility and to utilize the platform for other types of offerings," said PSE President Ramon Monzon.

The first IPO shares investors can purchase on the app are Fruitas Holdings, Inc. shares, which are currently priced P1.68 apiece. The subscription period of Fruitas' IPOs begins November 18, coinciding with the launch of the app.

You can now download the PSE EASy app on Google Play. The Apple version is yet to be released.

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