You've done your homework, calculated all the risks, got a Plan B--"just in case"--and now you're ready to launch your business. But just having your friends know about it isn't good enough. To give your business a fighting chance, you have to get word out to as many people as possible. Going about it the old-fashioned way can be expensive, but luckily there are more cost-effective methods you can employ.

Read on and find out how you can promote your business without spending a bundle.

Read these articles for more business tips:

(First published in
Good Housekeeping Philippines, Money section, in "112 Negosyo Ideas" in April 2006; adapted for use in Female Network)

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