Actress and fashionista KC Concepcion prefers to collect jewelry and bags more than designer clothes.

"Ang hilig ko talaga is jewelry kasi good investment piece siya kaysa yung [iba]... so jewelry and bags ako," KC explained to in an interview in February.

Rare vintage jewelry especially from luxury designer brands which are made with quality, rare stones, and precious metals are now priced twice as much as when they were originally sold.


Aside from her own jewelry line Avec Moi, KC has been showing on Instagram pieces from her jewelry collection,  which are mostly designed by KC Sukamto, Ken Samudio, Girlie Benitez, and Jul B. Dizon.

But the priciest pieces in her jewelry collection are mostly watches.

On August 6, KC made headlines after wearing the Lady Nuit des Papillons Watch from the French brand Van Cleef & Arpels.

According to some netizens, the diamond-studded watch is priced at P21.7million, tax included.

A post shared by Kristina. (@itskcconcepcion) on

Apart from this multi-million watch, KC already has a collection of luxury timepieces.

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Below are some of the watches we spotted KC wearing on some of her Instagram posts:

Cartier Santos-Dumont watchSmall model, 18K pink gold, leather, diamonds.

Priced at $31,300 or P1,663,438.50 (based on current exchange rate of $1 to P53.19)

Price is based on Catier's official website.

A post shared by Kristina. (@itskcconcepcion) on

Rolex Datejust 31 in Everose Gold, P1.595 million

A post shared by Kristina. (@itskcconcepcion) on

Omega Seamaster Aqua Terra 150M Co-Axial Master Chronometer 34MM


Priced at $26,700 or P1,420,173 (based on current exchange rate)

A post shared by Kristina. (@itskcconcepcion) on

Omega De Ville Trésor 39 MM steel in fabric strap with diamonds

Priced at $5,100 or P271,218 (based on current exchange rate).

Prices of both watches are from Omega official website.

A post shared by Kristina. (@itskcconcepcion) on


KC's passion for jewelry has led her to start her own line Avec Moi, which means "With Me."

The 33-year-old ABS-CBN star debuted as a jewelry designer with a 26-piece rose-inspired collection in March.

The celebrities who bought pieces from her jewelry line include Judy Ann Santos and Kiko Pangilinan's sister, talent manager Angeli Valenciano.

KC is currently busy working on bespoke pieces for her celebrity friends and clients abroad.

She told during the launch of the Limited Edition Nespresso on Ice, "For now, I'm focusing on retail and my jewelry brand. I'm still getting orders and bising-busy ako with that.

"A lot of celebrity friends are also ordering behind the scene so marami kaming ginagawang jewelry for now."


A post shared by Kristina. (@itskcconcepcion) on

KC also plans to release a holiday collection by the end of the year.

When asked what advice would she give those pursuing their passion business projects, KC said, "Stick to what you know and stick to something that you love.

"And also, educate yourself, surround yourself with people, with experts na alam na yung industriya.

"Kasi madali kang lokohin ang pagsamantalahan kung hindi ka sure sa ginagawa mo.

"So hindi lang porket creative-creative ka, dapat alam mo din yung number side.

"Yung mga sakit sa ulot, pero kailangan mo ring gawin. That's important."


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This story originally appeared on

* Minor edits have been made by the editors.

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