As much as looking young is a great thing, there are times when being baby-faced can warrant unnecessary stress (especially when you don't have an ID to prove your age with you). But, as with everything else in life, there are benefits to looking like you’re drinking from the fountain of youth. You can save money on age-defying products, you can shop in the kids’ section without fear of judgment -- and apparently, you can become more successful than most.


A study published in Psychological Science wanted to know if leaders with baby faces would be more well-off, and the answer is a resounding YES: “Baby-faced individuals evoke feelings of warmth, trust, and cooperation, while minimizing feelings of threat and competition…”

An article on Science of Relationships refers to this as “The Kylie Jenner Effect”: “Adults show a preference for and make more positive evaluations of infant faces when compared to adult faces, with these positive evaluations of infants most pronounced amongst females.” This is because baby faces evoke “caretaking” responses; they look like they want to be nurtured.

So work that face, baby.  

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* Minor edits have been made by the editors.

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