blogging_article1.jpgBlogs have evolved from online diaries to a (mostly) legitimate way to disseminate information, be it about the blogger, a company, or a specific subject or interest. Here are 10 reasons to start a blog, and to keep it.


EXPRESS YOURSELF

The most basic reason for starting a blog is to have an outlet for expressing yourself. What was your day like? Did you like that movie you just saw?This is a type of blog you keep for yourself, which only you and a handful of friends are ever going to read. Still, remember that unless you’ve got your blog set to private mode, everything you write can be seen by the rest of the world, so be very careful when writing about what you really think about your office’s new policy or ranting about your future mother-in-law.


CAUSING A COMMOTION

Lots of blogs, especially those concerned with entertainment and politics, are a combination of news and commentaries. First, they give you the news, such as who is dating whom, followed by a witty and oftentimes scathing comment on the matter. The entries are often short and to the point and accompanied by photographs. Many bloggers, such as Perez Hilton, have achieved fame through this route.


CRAZY FOR YOU

If you have a particular interest, be it anything from theater to taxidermy, keeping a blog that focuses solely on that subject is a great way to find people with the same interests, as these folks will be your readers. You can share your thoughts on your expertise and post news about your interest. Do this often enough and soon, and you may find yourself regarded as an authority, which leads us to the next point.


TAKE A BOW

Maintaining a blog is a great way to establish yourself as an expert in your field. Aside from posting industry news, you can fill your blog with tips and tricks about your specific interest. Sure, you may be giving information away for free, but it’s this free information that will keep readers coming back—not to mention telling others about you.


MATERIAL GIRL

One of the most popular reasons for starting a blog nowadays is to make money. Some folks use blogging platforms, such as Multiply, as a virtual storefront. Other bloggers get paid through sponsorships and ads or work for agencies that require content. Contrary to popular belief, making money from blogging isn’t easy, and it requires dedication and passion. The benefits, though, are worth it: you get paid to pursue your passions!


EVERYBODY’S A STAR

Keeping a blog may be a subtle way of promoting yourself. Here, you can post about your ongoing projects and latest accomplishments, much like an online CV. There’s a fine line between tasteful self-promotion and absurd self-glorification, however, so be sure to keep from using language that will make you seem like you’re full of hot air. Unless that’s the personality you’re trying to get across, of course.


KEEP IT TOGETHER

Have you always wanted to make a difference? Blogging about a social or political cause that’s close to your heart could be a way to make your thoughts and ideas heard. It can also be a way to gather like-minded souls for community projects. Who knows? Your blog might inadvertently contain the answer to world peace.


OPEN YOUR HEART

Some folks have used blogs as a way to chronicle life experiments. It can be as simple as posting an entry a day for 365 days or, as the recent bestseller and box office hit Julie and Julia showed, cooking Julia Child recipes for a number of days. Plan to read a book a week? Draw something every day? Share your triumphs with the world, receive encouragement, and inspire others by blogging about it.


FREEDOM

Blogging is really about posting what is dear to your heart, be it vacation photos or made up limericks. Ignore the advice well-meaning folks may give you about how you should only post about relevant topics or how the aim of a blog is to make money or gain readership. At the end of the day, it is your interest in what you are doing that will push you to keep your blog. Being happy with what you’re doing shows, even through the Internet, and it is this passion that will get readers interested—and keep them coming back. If you are happy with whatever it is you are blogging about, everything else is a bonus.


Still not convinced about keeping a blog of your own? Find out why FN's bloggers love what they do and are doing what they love.


(Photo source: sxc.hu)

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