So all the music videos, movies, and porn sites were wrong! As it turns out, men aren’t as obsessed with big breasts as we thought.

In a report published in the Journal of Evolution and Behavior, researchers found that it’s not the size that matters; it’s actually the shape. Bigger isn’t always better after all. What men care more about is the firmness of a woman’s breasts.

There’s something about breast shape that lets men know how fertile a woman really is. The researchers asked 267 men from Brazil, Cameroon, the Czech Republic, and Namibia to rate women with boobs of different sizes: "While size preferences fluctuated (most men preferred medium-sized breasts, followed by large ones), preference for firmness stayed roughly consistent."

The power of evolution.

Basically, men associate firmness with fertility, aka women who are young and who haven’t had any kids yet, which we all know isn't true. It’s just another way for men to judge you for your looks. So if you have saggy, deflated breasts—don’t fret. There are plenty of people out there who'd consider themselves lucky to touch your beautiful tatas. 


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* Minor edits have been made by the editors.

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