Who says value has to come with a designer label? Japanese lifestyle brand Muji has challenged that misconception for years, peddling a variety of garments, household items, work and art supplies, and other goods which are a testament to great quality, despite being “brandless.” The name itself, “Muji,” is shorthand for the Japanese term Mujirushi Ryohin, or “no brand, high quality products.” Born as an antithesis to Japan's hardcore consumerist phase back in the ‘80s, the boutique and its functional, minimalist wares seem like a breath of fresh air for avid shoppers—and now, Manila folks can finally have a taste of the Muji experience!

Last week, the first Philippine branch of Muji opened in Bonifacio High Street. Guests were introduced to a comprehensive lineup of lifestyle goods which ranged from basic to innovative. Easy, airy apparel seem to be shoo-ins for the unfussy dresser’s closet. Stackable storage boxes, beanie bags, and picture frames should fit into less-is-more living rooms without a hitch. Other goods like makeup, tote bags, journals, colored pencils, cleaning supplies, bookmarks, and even snacks and odd knickknacks will be sure to catch attention—whether they are considered much-awaited musts or simply irresistible impulse buys.

Check out the gallery below for a peak inside the boutique--plus over 20 Muji products. Which goods are catching your eye?

Muji is located above The Gap in Bonifacio High Street.

For more Muji products, check out Muji: Minimalist Items for Your Home.