How much do you actually think about your kilikili? For some women, maybe every few weeks or so (for a waxing session), but this company may be taking things a bit too far.

According to Adweek, the Wakino Ad Company is turning to armpits as alternative advertising! The brand wants to capitalize on Japan's subway system—they believe that the massive amount of people riding the subway and hanging on to overhead handrails will get brands some serious clout.

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Beauty company Liberta, which happens to be an armpit cream company, is backing Wakino. Seishin Biyo Clinic is teaming up with Wakino as well, for a series of ads promoting its underarm hair removal service.

Well, um, we can't fault them for being on-brand, at least?

Did we mention armpit ad space costs a whopping $90 (P4,779 according to Google Finance as of writing) an hour?

That's too many armpits for one day, thank you very much.

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This story originally appeared on Cosmo.ph.

* Minor edits have been made by the Femalenetwork.com editors.

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