In the wake of super typhoon Yolanda’s destruction, one ad agency has found an original way of directing everyone’s attention to the ongoing relief operations. “Called #Unselfie, the idea simply calls on people to write a simple donation call to action such as or on a sheet of paper—with the hashtag #unselfie—and take a selfie while holding it," says BBDO Guerrero as reported by

The unique concept is certainly starting to catch on—from Cosmo editors to the US White House! Browse through the gallery to see how you can do your own #unselfie!

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