Let’s admit it, especially when it comes to cars and motoring, men are still seen and treated as the superior gender. Although lots of women are competent behind the wheel, they’re stereotyped as bad drivers and are even bullied while they’re on the road.
Bridgestone Philippines is launching their #IAmBetterThanYouThink campaign for women empowerment throughout the year. “We have to keep on challenging stereotypes like this not only because it is empirically proven to be false but because if we don’t, the notion makes women believe that they are indeed less equipped behind the wheel,” says Ruby Gan, from Bridgestone Philippines’ marketing division, who came up with this idea for the brand herself.
She also adds, “We have to tell the world that women drivers are better than we think and we have to start telling women themselves what they are indeed capable of, and further help them in making educated motoring choices—from car maintenance and the purchasing process to choosing the right tires.”
Here’s proof that women also know a thing or two when it comes to automotives: