Mattel has just released three new dolls in new body types, CNN reports. The brand announced it on their website and on the TIME magazine cover with the headline, "Now can we stop talking about my body?"

The design process was so top secret, that the Mattel team had to use Project Dawn as a code name, so that even their spouses won't have a clue.

The petite, curvy, and tall Barbie dolls are now available on alongside the first doll's body type. Also, Mattel came up seven types of skin tones, 22 eye colors, and 24 hairstyles. The 33 diverse dolls will roll out in stages. There is still no word yet when it will be distributed to retail stores.

Prior to these design changes, Mattel produced dolls with moveable ankles that can wear flats. This dramatic change is the answer to the criticsm that Mattel creates an unrealistic beauty and body standard to girls.

Recommended Videos


Get the latest updates from Female Network
Subscribe to our Newsletter!
Trending on Network

Latest Stories

Tips on Becoming an Online Freelancer You Can Try from Bianca Gonzalez' Vlog

Her personal project aims to equip moms with the knowledge to get started on their online careers.

Why Danica Sotto Is Not Into Buying Branded Shoes, Bags in Her 30s

"...yung ipambibibili ko, parang ang dami ko nang mabibiling ibang gamit."

7 Niacinamide Products That Will Give You a Clear, Even Complexion

This all-star ingredient can help fade hyperpigmentation and calm breakouts.

Garden Wedding Venues You Can Book for Your Intimate Wedding

Tie the knot surrounded by loved ones in these garden wedding venues near Manila!
Load More Stories