Mattel has just released three new dolls in new body types, CNN reports. The brand announced it on their website and on the TIME magazine cover with the headline, "Now can we stop talking about my body?"

The design process was so top secret, that the Mattel team had to use Project Dawn as a code name, so that even their spouses won't have a clue.

The petite, curvy, and tall Barbie dolls are now available on alongside the first doll's body type. Also, Mattel came up seven types of skin tones, 22 eye colors, and 24 hairstyles. The 33 diverse dolls will roll out in stages. There is still no word yet when it will be distributed to retail stores.

Prior to these design changes, Mattel produced dolls with moveable ankles that can wear flats. This dramatic change is the answer to the criticsm that Mattel creates an unrealistic beauty and body standard to girls.


Get the latest updates from Female Network
Subscribe to our Newsletter!

Latest Stories

Practical Fashion Lessons You Can Learn From Lovi Poe

Lovi Poe goes for items that can last a lifetime; reveals her five closet staples.

7 Beauty Treatments to Try for the First Time in Your 30s

The first step to a fresher look is to make time for self-care.

16 Local Bag Brands and Designers to Try for a Classy Fashion Upgrade

From the internationally renowned to the up and coming, here are Manila's best handbag designers and brands.

5 Ways Your Foundation Is Making You Look Older Than You Really Are

Avoid emphasizing deep lines by choosing the right foundation for you.

Animal Lovers Condemn Condo's Plan to Remove Community Cats

It seems that the struggle isn't over for the community cats of BGC.

3 Pinays Share How Getting Facial Treatments Helped Them Gain Confidence and Success

Appearance matters, especially in the fast-paced, glamorous world where these women work.

Liz Uy's Baby Xavi Turns One Year Old

The It Girls gave the cutest greetings, of course.
Load More Stories