She’s young, sophisticated, and talented. And while she exudes a great sense of style, she is also known for being grounded with her work as a United Nations World Food Programme (UN-WFP) Ambassador.

That’s what makes KC Concepcion the perfect brand ambassador for Parisian, SM’s iconic brand of shoes and bags. Over the years, Parisian shoes have been known for their elegance, comfort, and affordability--making it possible for generations of stylish women to wear both classic and on trend footwear at reasonable prices.

KC Concepcion best exemplifies the Parisian woman. Not only because she spent some time studying in the city of lights, but because of the way she combines fun and fashion, wit and candor, style and substance.

She is not only a TV host and actress--and a member of showbiz royalty--but also someone who works tirelessly for her causes with the UN=WFP.

“Shoes and bags can transform one’s look,” KC shares. “These can change the feel of an outfit and even how a woman feels about herself.”

While her shopping adventures have brought her to the fashion capitals of the world, KC is amazed at Parisian shoes and bags. “Parisian shoes and bags are on-trend,” she says. “I love their architectural details and vibrant colors.”

“Every girl can find something from Parisian,” she adds. “These are statement shoes not only because they are fashionable, but they allow one a lot of self expression. And the best part is that they are so affordable.”

Parisian is available exclusively at all SM Stores nationwide.