For the third time this year, UNICEF launches Trick-or-Treat for UNICEF, a campaign that empowers kids of all ages to be superheroes by collecting funds in a special Trick-or-Treat for UNICEF box as they go door-to-door this Halloweeen. In partnership with Toy Kingdom, this year's campaign focuses on emergency preparedness.

Want your kids to participate?

Simply register and claim your free donation kit at any Toy Kingdom branch nationwide until October 31, 2014 or until supplies last. All donations can be turned over to any SM Bill Payment Counter located in SM Department Store, SM Supermarket, SM Hypermart and Savemore locations nationwide.

Trick-or-Treat UNICEF is also holding an online Create Your Own Superhero Contest. All boys and girls ages four to 12 years old and residing in the Philippines are invited to design their own superhero on a blank Trick-or-Treat for UNICEF box for a chance to win exciting prizes. To join, visit, read the full mechanics, and download the contest forms. The contest runs from October 4 to 26, 2014. Winners will be notified via email and SMS.

(Photo courtesy of UNICEF)

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