1. Barbie’s Latest Ad Campaign Wants Little Girls to be Empowered
“What happens when girls are free to imagine the can be anything?” The newly released campaign of Barbie features the different possibilities a girl can become. Its mantra, "You Can Be Anything," instills in the mind of the viewers the infinite opportunities and potentials one can dream and become. The ad is especially designed to showcase how wonderful and powerful a girl’s imagination can be. It also empowers girls that nothing is too big or small for someone who dreams big.

This 2016, Barbie continues to encourage girls to live out their imagination and creativity and out to life that spectacular dreams. Admittedly, Barbie is the only brand that allows girls to imagine themselves from being a mermaid to a movie star or a fairy fashionista to a princess rock star. The deepening of the leitmotif of dream and choice us continuously processed by Barbie this 2016. Watch the ad below.




2. Lazada PH Celebrates 4th Birthday with 7 Million Visits
The country’s leading one-stop shopping and selling destination, capped its 4th anniversary with a Birthday Sale last March 15 - 18, 2016.  

Lazada sent online shoppers into a frenzy starting midnight of March 15 with product deals and flash sales up to 90% off. The Philippines alone recorded almost 7 million visits all throughout the sale - 8 times higher than average traffic of one of the biggest shopping malls in the Philippines.

The campaign was participated in by more than 2,300 SME merchants and more than thirty local and international brand partners - all with special sale offers to online shoppers. Birthday sale top categories included Mobiles & Tablets, Health & Beauty and Home & Living where 6,000 mobile phones, 2,000 bluetooth smart watches and 1,500 hair straighteners were sold. Lazada also sold over 4,500 packs of diapers, a strong indication that Filipino parents are embracing the convenience of online shopping.

With the huge uptake on mobile app shopping during the Birthday Sale, Lazada is launching another app-exclusive sale from April 7 - 10, offering discounts up to 80% off across a wide assortment of product categories. Top categories, brand deals and flash sales will also be available exclusively on the mobile app. Visit www.lazada.com.ph or download the Lazada mobile app for free. 

3. Bear Brand Continues to Strengthen Generations of Filipino Families with its ‘Laki sa Tibay’ Campaign
Bear Brand leveraged its efforts to nourish Filipino families to good health when it first kicked off its Laki sa Gatas (LSG) campaign, which has since benefited almost four million children, three million parents and 168,000 teachers since 2006.  Through the LSG, Bear Brand raised awareness on micronutrient deficiency, which is one of the major public health concerns in the Philippines.

On its 10th year, Bear Brand relaunches its long-running nutrition education advocacy from Laki Sa Gatas to Laki Sa Tibay as proof of the brand’s commitment to continue strengthening the Tibay of Filipino children, towards achieving their ambitions. 

Under the new campaign, Bear Brand will also launch its Milyon Milyon sa Ambisyon raffle promo where the company will collect empty packs of Bear Brand products from the entries and convert them into school chairs. The end products will be donated to select public schools in the Philippines.

4. Pamper and Nourish Yourself When You Travel with AirAsia to Korea

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AirAsia, voted the World’s Best Low Cost Carrier for seven consecutive years, in partnership with leading health and wellness brands today launched “Travel to Wellness,” a special treat for guests traveling with AirAsia to nourish and pamper themselves with free yoga classes, up to 20-percent discount on treatments and exclusive privileges including a chance to fly to Korea for free.


AirAsia guests traveling to any domestic and international destinations may claim up to 20% off and special treats by simply presenting their boarding passes or e-tickets to participating brands from April 1-30, 2016. 

Premium prizes from wellness partners will be given to twenty lucky winners and free roundtrip ticket to Korea also awaits three of the winners of Travel to Wellness’ Instagram contest via Philippines AirAsia’s social media platform. Using the official hashtag #WellnesswithAirAsia, Instagram users must share a photo or video of their wellness routine and why this is an important part of their lifestyle. Tag @AirAsiaPH and the wellness partners and post in public. Winners will be announced on May 2 in AirAsia and wellness partner’s social media accounts. To find out more about this contest visit AirAsia Facebook page.

AirAsia is also offering promo fares for flights to Seoul/Korea from Manila, Cebu and Kalibo from as low as Php 3,599, all-in for one way only. The promotional seats are available for booking from now until April 3, 2016 on the airline’s website – www.airasia.com for the travel period April 1 to May 31, 2016. This promo is also available on AirAsia’s mobile site mobile.airasia.com.

Keep updated with AirAsia’s latest promotion and activities via twitter (@AirAsiaPH), Facebook (facebook.com/AirAsiaPhilippines), Instagram (@AirAsiaPh), and on Viber public chat (@AirAsiaPh). 

5. Sony Pursues More Realistic and Immersive Visuals with its New BRAVIA™ 4K HDR and Full HD Lineup
Sony Philippines is back with another viewing experience that goes beyond just screen with the debut of its latest lineup of innovative televisions featuring 4K HDR (High Dynamic Range) content designed to deliver a greater brightness range and higher contrast that can impact the total cinematic experience of customers.

The launch event entitled “Infinity” showcased a number of showrooms designed to fit various lifestyles – from a bachelor’s pad to homes for young families, professionals and businessmen. Sony Philippines partnered with lifestyle store Heima to specifically design the showrooms with the new BRAVIA series that will match the chosen lifestyles.

The 4K HDR TV series ranges in screen size from 55” to 75” class, while the new HD TVs will come in multiple screen size options from 32” to 55” class. The complete lineup of 4K HDR TVs will be available in the Philippines this coming April 2016 while the Full HD model TVs will be available starting May 2016.

The new BRAVIA Full HD lineup also feature X-Protection PRO that enhances the Sony TV’s durability with protection features to guard against dust, lightning, surge and humidity.

The new BRAVIA series takes your cinematic experience beyond the screen and provides every viewer with what they need. The new BRAVIA 4K HDR will be available in Sony Centres and Authorized Dealers starting April 2016 while the Full HD TVs in May 2016. For more information, visit www.sony.com.ph, like facebook.com/SonyPhilippines, or follow twitter.com/SonyPHinc and Instagram.com/sonyPHInc

6. Dickies Intimates Launches With Mona Thornes a.k.a Arci Muñoz
Global streetwear brand Dickies is launching a new underwear line, formerly known as Dickies Girl and now morphed into Dickies Intimates. The new collection provides an answer to a dilemma amongst women -- how to feel sexy and comfortable altogether. Dickies Intimates gives the women of today a boost of confidence from their daily underwear. A bold rebranding from Dickies Philippines, made even sexier with brand ambassador, Arci Muñoz, of heavy metal band PHILIA. 

With a box office movie hit and a top rating soap opera, Arci’s career is undoubtedly on the rise. What not many are aware of is her other life - she is Mona Thornes, the vocalist of heavy metal band Philia, which makes her the perfect embodiment and expression of Dickies Intimates. Arci strongly relates these two sides of her public persona to Dickies Intimates. “It really represents the women of our generation who are bold, sexy, and conservative at the same time. It’s liberating. A mix of everything -- just like my personality and my life. At para tawagin akong mukha ng Dickies Intimates is such a huge honour and I’m really thankful.”

Dickies Intimates is available in all major SM Department Stores, selected Robinsons and Metro Department Stores, and in all Dickies boutiques nationwide. 

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