On October 3, Preview magazine, the Philippines’ stylebible, traveled to the City of Lights for a three-day photoshoot in partnership with Parisian Shoes and Bags and celebrity endorser KC Concepcion. Renowned photographer Mark Nicdao together with Preview Creative Director Vince Uy, Fashion Director Daryl Chang, Makeup Guru Lala Flores and Preview Creative Solutions Managing Editor Roana Capaque all collaborated to glam up and capture KC wearing the latest offerings from the brand’s holiday collection.

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The actress-singer was ecstatic about the project as it was a first, not just for her, but also for Preview magazine and Parisian Shoes and Bags, to shoot in a city that all three parties seamlessly had a connection with.

The Preview Parisian Escape was a brainchild of the magazine’s Creative Solutions team that the SM brand immediately picked up. “Parisian as a brand dreamt of having a fashion campaign shoot in Paris. With the launch of our brand ambassador, KC Concepcion, who is very much familiar with the lifestyle in Europe, it was a no-brainer on our end that a Holiday campaign in Paris would be perfect and Preview made this dream come to reality. It was an excellent collaboration to have a holiday look book with a fashion authority magazine,” says the brand.

Two lucky readers of Preview, Chinny Palmares and Francis Maypa, were given a chance to travel for free with the group and witness the behind-the-scenes of a fashion magazine’s shoot.


To know more on what happened during the trip, search for #previewparisianescape or follow @previewthestylebible and @SMParisian on Instagram. Watch for the Preview Escape mini-magazine to be released in November.

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