In time with International Women’s Month this March, Avon, the company for women puts forth its 2014 Speak Out Against Domestic Violence (SOADV) campaign, now with a stronger, global effort that aims to educate the public on the issue and get more individuals involved.

Now on its sixth year in the Philippines, SOADV launches the #SeeTheSigns campaign, an international social media initiative that teaches the public to recognize the signs of domestic violence, arming them with the right information to help stop abuse.

Tied together with the hashtag are powerful graphics and ‘signs’ of domestic violence intended to help people recognize the often subtle indications of abuse. It basically aims to make individuals aware of the important role they play in recognizing the signs of abuse among their friends and family, so they will also know how they can safely intervene and help break the cycle.

With 1 in every 3 women becoming victims of domestic violence, Avon continues to raise funds to support its program for victims of abuse, through its Empowerment Circle of Support Necklace, which sells for only P399. Let the Empowerment Circle of Support Necklace serve as a constant reminder for you to be concerned with your own safety, and of your loved ones as well.

In addition, Avon also offers its fundraising product for this year, the Skin So Soft Protect and Enhance Whitening HBL, which retails for only Php 330. Both the necklace and the lotion can be purchased through Avon Representatives nationwide, with part of the proceeds going to the campaign’s non-government organization (NGO) partners to sustain the hotline numbers which domestic abuse victims or concerned citizens can contact for help.

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