As smart, driven women, you all know very well that beauty is not skin deep. But while you may know this intellectually, you also know that people do make judgments about your character based on how put-together you are. So while a cultivated mind is essential, you shouldn't forget about your appearance. Still, if you're having qualms about the extra effort required to prettify daily, we're here to let you know that it isn't as time-consuming as you think. How? By picking out one feature and focusing on that!

Here, we show you five key features—hair, brows, lashes, lips, and complexion—and how to amp them up to amazing effect.

For more makeup how-tos, check out these the following:

• Loud Lips: 5 Steps to a Punchy, Pretty Pout
• 4 Steps to Bright Eyes
• 5 Steps to Smudge-Free Lipstick
• Makeup How-Tos: Creating a Smoky Eye