You’ve never seen Hello Kitty like this before! In collaboration with local retail giant Penshoppe, the beloved Sanrio character has officially gotten a street and sporty makeover. This limited edition collection features athleisure-inspired items with a kawaii twist: a denim jacket, a cropped hoodie, pullovers in eye-catching hues, and many other pieces that could easily be your golden ticket to nailing the street style trend. 

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"This Hello Kitty x Penshoppe project challenges the familiar. Our designers veered away from the usual ‘cute’ persona that she is known for," says Jeff Bascon, Penshoppe’s Brand Director. "We're very ecstatic for this collaboration." Needless to say, so are we! Check out what’s in store for you below:

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IMAGE Hello Kitty x Penshoppe

Denim jacket, P1399, HELLO KITTY x PENSHOPPE, penshoppe.com

IMAGE Hello Kitty x Penshoppe

Relaxed fit pullover in black, P749, HELLO KITTY x PENSHOPPEpenshoppe.com

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IMAGE Hello Kitty x Penshoppe

Relaxed fit tee in white, P499, HELLO KITTY x PENSHOPPEpenshoppe.com

IMAGE Hello Kitty x Penshoppe

Relaxed fit hoodie in red, P899, HELLO KITTY x PENSHOPPEpenshoppe.com

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IMAGE Hello Kitty x Penshoppe

Relaxed fit tee, P499, HELLO KITTY x PENSHOPPEpenshoppe.com

 

IMAGE Hello Kitty x Penshoppe

Cropped hoodie, P849, HELLO KITTY x PENSHOPPEpenshoppe.com

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IMAGE Hello Kitty x Penshoppe

Relaxed fit pullover in red, P749, HELLO KITTY x PENSHOPPEpenshoppe.com

IMAGE Hello Kitty x Penshoppe

Socks, P329, HELLO KITTY x PENSHOPPEpenshoppe.com

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IMAGE Hello Kitty x Penshoppe

Baseball cap, P349, HELLO KITTY x PENSHOPPEpenshoppe.com

IMAGE Hello Kitty x Penshoppe

Synthetic leather sliders, P349, HELLO KITTY x PENSHOPPEpenshoppe.com

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This story originally appeared on Preview.ph.

* Minor edits have been made by the Femalenetwork.com editors.

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