In case you haven’t heard yet, Showtime host Vice Ganda has just launched his very own Vice Cosmetics, starting off with his lip kits (P295) and bullet lipsticks (P195). With really low price points, it comes as no surprise that the company’s website crashed due to the sheer volume of traffic the day it went live.


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Speaking with Vice during an intimate press event, he reveals that it has always been his dream to have a makeup line that bears his name.

“I have to make the brand myself... I want this brand to be me, mine. My name,” he shared. “Ayoko lang ibenta ‘yong pangalan ko… [Kasi] it’s a lipstick carrying my principles, my personality…”

While he is known to be unapologetically boisterous, larger than life, and “unkabogable,” he opted for basic shades for his first twenty products, with names that are uniquely Vice, instead of going for more daring and edgier colors. He explains that he would like them to be to be very reachable and relatable: “Positive lang ‘yong mga shades.”

Curious about which ones are great for your perpetually busy days? Here are four that we think will give you the perfect pucker.

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All together now: it’s haya-baya-bayu. This shade of peachy nude embodies Vice’s cutesy slang for “I love you,” and is perfect for light day makeup. “’Di ba kaya ‘hayabayabayu,’ kahit ang corny sasabihin mo ‘yon at ang cute?” Vice shares. “’Yong shade…masaya lang. Sweet lang siya.”

Watch now

TRY: Good Vibes Lipstick in Hayabayabayu, P195 at

Whoops Kiri

If your workday is starting to go down the drain, you may want to touch up with this shade. Whoops Kiri’s matte lip-liner-and-liquid-lipstick combo comes in playful pink with a hint of mauve. According to Vice, the shade is perfect when “you just want to YOLO.”


TRY: Vice Cosmetics Phenomenal Lip Kit in Whoops Kiri, P295 at

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Swipe on fierceness! Red lipstick is always a great go-to when you need to empower the boss in you. Prove that “it’s a tarush moment. It’s a phenomenal moment,” says Vice.


TRY: Good Vibes Lipstick in Tarush, P195 at


This deep plum shade is great for evening corporate functions and the after party—or when you’re simply in that brooding mood regarding your next suweldo. “Kasi ‘yong Showtime…ordinary life. ‘Yong tatawa ka nalang bigla kang iiyak, bigla kang malulungkot.” Here’s hoping your next pay slip results in more laughter than tears!


TRY: Vice Cosmetics Phenomenal Lip Kit in Showtime, P295 at

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