Nivea is a brand that's been a staple in many households worldwide, for generations and generations of family. Last May, the company heralded 100 years of offering people of all ages products that offer gentle yet effective skin care. This heartfelt video, set to Rihanna's "California King Bed," captures the brand's thrust for close connections and the intimacy of of touch.

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How has Nivea touched your life? Let us know by leaving a comment!

 

(Screencap courtesy of SuwalefTube on YouTube.)

 

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