Some scents bring back memories of your first love, while others spell the possibility of new beginnings. "Scent is the most powerful memory stimuli, and through the power of fragrance, we want Filipino women to be transported back to their most romantic memories—and have them experience these again and again, as they please," says Avon Philippines President and General Manager Julie Tatarczuk.

At the launch of Avon's Sweet Honesty line, we found ourselves gaining a better understanding of scent with the help of fragrance artist Philippe Paparella. Having studied sciences at Montpellier and specialized in perfumery in Versailles, he is the perfect person, along with Sweet Honesty's new face, Julia Montes, to share several pointers on how we can choose the right fragrance for us and how we can best use scent to our advantage!

Click through through the gallery to learn more about it!

(Photos courtesy of Avon Philippines)