If you follow Anne Curtis on Instagram, then you probably know about her passion project blk cosmetics. What started out as a way to cater to fans who want to cop her look has become a line with everything you need for a quick upgrade—matte powder foundation, contour, blush, and highlight palettes, liquid eyeliners, brow pencils, and an array of matte, velvet, and long-lasting lip shades.
“This is a personal project for me,” shared Anne. “It started out with a lipstick line, then Kylie came out with a lipstick line. Naunahan! And then finally we came out with a whole cosmetic line na, because I love contouring. I love face powder, I love liners, I love doing brows.”
Being a self-confessed makeup addict, Anne, who is also blk’s creative director, explained that it took a while to get the project off the ground since she needed the right people to work with. “When you’re a creative director, you want everything to happen talaga that you need people to say, ‘Umm, maybe next season…’ Ito na muna tayo. So it really, really helped. I honestly believe that I wouldn’t have done this by myself."
She found the support she needed in Jacqe Gutierrez, who has been in the cosmetic industry for quite some time.
“Anne is super hands-on. I really didn’t expect it. Akala ko talaga in the beginning I can take the lead in everything…” Jacqe laughed. “But no. Anne is super, super hands-on… She really picked all the colors herself. She tried and road tested each and every lipstick, contour, highlighter, powder—may comment sa lahat ng bagay. Talaga, meron.”
But she pointed out that how Anne worked hard only showed how invested she was in bringing her brand of beauty to the world.
“The brand is all about her since it’s her beauty philosophy. It’s all about beauty made simple. So she really brought in so much to the table. Ine-explain niya ‘No, because kailangan ganito lang ‘yan kabilis, ganito lang dapat, I can do my Showtime makeup in like three to five minutes.' So parang kung baga it’s a good relationship because I really respect her so much. She’s a superwoman.
“Hindi siya tumitigil magtrabaho! From 7 a.m. to 12 noon, to 12 midnight, to 3 a.m. may text pa rin ang Viber ko,” Jacqe joked. “But trust me when I say that when you use blk products, you know na blood, sweat, and tears ni Anne ‘yon.”
blk cosmetics not only prides itself on offering quality products at prices that don’t go beyond P499, but also on creating cruelty-free beauty.
“It’s not tested on animals at all,” said Anne. “Just on Anne Curtis.”
Currently, the makeup line offers the basic essentials, but Anne promises “a few surprises” down the road.
TRY: blk cosmetics All-Day Matte Powder Foundation, P399; Contour, Blush, and Highlight Palette, P499; Long-Lasting Liquid Eyeliner, P249; Brow Sculpting Pencil Duo, P249; All-Day Intense Matte Lipstick, P299; Velvet Lip Cream, P299; Long-Lasting Liquid Matte Lipstick, P349, available at Watsons, Zalora, and at blkcosmetics.com.ph.