kc_concepcion_preview_sun.jpgKristina Cassandra Concepcion, known as KC to her friends and fans, is a bit of a world citizen: born in the Philippines and educated in Boston and Paris. But despite her globe-trotting upbringing, she’s nevertheless Pinay to the bone, and proud of it!

In the May 2010 issue of Preview magazine, she speaks of discovering her Pinoy pride in Paris, of all places: “You’re trying to find out how to fit in and I was most proud of beng from this exotic tropical island. . . . I wanted to be tan all the time. So it was really weard coming home, and people wanted to be stark white!” She laughingly added, “And people would be talking about nose jobs and I’d be like . . . parang I want to keep what’s Filipino about myself!

KC’s pride in being Filipino is shown in this Pinoy-themed Preview issue; KC is dressed in the reds, blues, whites, and golds of the Philippine flag, boldly declaring her fashionalista status, urging Filipinos to vote in a series of bright and quirky photos just over-the-top enough to be called artsy, and the actress and singer manages to pull off what would otherwise be a gaudy look with her own brand of classy panache.

kc_concepcion_preview_vote.jpgBut the fact that even at 25 she’s already a shining example of a Filipina artista should come as no surprise; after all, with parents like actor Gabby Concepcion and megastar Sharon Cuneta, who could expect otherwise from this showbiz princess? Still, KC is working toward a better Philippines. As the United Nations World Food Program (WFP) Philippines ambassador against hunger, she lends her face and name to promote her cause. And that’s not all she’s willing to give—her KC’s Closet Fights Child Hunger venture is an online auction of her personal items, the proceeds of which will go to feeding schoolchildren in conflict-ridden areas of Mindanao.

Now KC is taking up this patriotic mantle to promote civic duty in the May 2010 elections for the Preview cover and cover shoot. And it’s not about the people being voted into the government, either, or at least not as much as it is about people voting for the government and their representatives within it. As Preview editor-in-chief Pauline Suaco-Juan is quoted as saying in this PEP.ph article, “We’re not telling you who to vote for—just that you ought to. Going out there and exercising your right to vote shows that you believe in hope; you believe in change; and you believe in our Motherland.”

kc_concepcion_preview_mag_thumb.jpgRead more about KC Concepcion and view more stunning photos of her in fashionalista attire in the May 2010 issue of Preview, out now. You can also check out StyleBible.PH, the magazine’s online affiliate, for a behind-the-scenes look at the shoot.


(Photos by Mark Nicdao)

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