Simple, elegant, and most of all, fresh—these are the traits Bench had in mind for its new fragrance line, Freedom Scents. Created with the spirit of independence in mind, the line features clean fragrances that fit both special occasions and everyday living.

At the product launch, celebrity endorsers Dingdong Dantes and Kris Aquino shared their thoughts on freedom. For Kris, hope and courage were at the forefront of her notions of freedom. She values her time with her children and appreciates doing the things that she loves when she’s not busy with her schedule.

Meanwhile, Dingdong associates freedom with traveling, adventure, and worry-free living. “A strong mind is parallel to a strong body,” he shares. “When you are alone, one with yourself—thinking, planning, anticipating—you can gear yourself to enter tomorrow's next battle, free from fear, free from reservations, and truly liberated in spirit.”

Check out the body sprays and eau de toilette from Freedom Scents by clicking through the gallery below. The photos also include Kris’s and Dingdong’s ads for the line as well as shots from the launch.

Freedom Scents is available at all Bench outlets.

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