Choosing a wedding dress is a special experience for any bride-to-be. However, if you're working with a hurried timeline and simply can't afford to go on multiple appointments with your favorite designer, opting for a department store bridal gown could be a very promising solution. Especially when you're staying on the practical side and working with a strict budget. It's all about choosing the right look to make a statement that suits your theme and personality. Case in point: travel blogger Kimi Juan, who recently tied the knot with her now-husband Thomas Caja.


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For her rustic wedding, Kimi went for a beaded column gown by American brand Adrianna Papell, which is locally carried by SM Department Store. In an interview with Bride and Breakfast, Kimi explains the reason why she chose to purchase an RTW wedding dress: "I always wanted a simple dress, but also something that [would make] me stand out. My dress had no train because I just wanted to wear one dress the whole night (what would I do with two dresses anyway?). I also wanted something I could wear again in the future, so it would never just sit in the closet." Kimi also notes, "It’s really all about choosing very well."


This smart move even helped the couple trim down their wedding expenses—they didn't go over their P300,000 budget, would you believe? They kept the costs down by having only 120 guests, and the intimate reception was held in family property. Savvy ideas, Kimi!

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* Minor edits have been made by the editors.

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