When a woman is about to wed her dream man, people say it's destiny. But for event stylist Jo Claravall, it was also destiny that led her to her career.
Before she knew anything about professional events styling, Jo hosted a party at her parents' home, complete with a theme. An event coordinator who saw her potential asked her to style an event, and Jo didn't hesitate. With only her individual style and vision, Jo embarked on a journey that has helped brides everywhere create their dream reception.
The same individual style with which she started hasn't wavered. Brides who envision the perfect day will find a determined partner in Jo, who is clear about the things that appeal to her sense of style. "I can [help steer] clients in a more focused direction," she says.
At the same time, brides don't need to worry about not being able to contribute their own creative insights. "It's never about me," Jo adds. "I only translate my clients' vision and make sure they get more than they sign up for in terms of style." To help every bride visualize the event, Jo asks her about her own style. "I will also take as much input from the groom!" Jo says.
Throughout her career, Jo has worked with a variety of clientele and with a variety of themes - from elegant and stylish affairs, to the more playful and creative, all of which still retain an individualistic air. Surrounded by such a wonderful energy, Jo is able to make sense of the artistic clutter by having a clear sense of style direction. "Everything is done with ample precision and thoughtful vision," she explains.
With so much experience in events styling, Jo has some good advice for would-be brides. "Think ahead and be smart about choosing your theme," she says. "Be true to your own style." As for Jo, she's certain to thrive in the creative juices of her job to fulfill her vision of creating more magical and stylish events for future generations to get inspiration from.