It has been a part of Filipino wedding tradition to have wedding gowns custom-made. Since a wedding is considered a once-in-a-lifetime event, a bride would surely want to wear something really special. Having a wedding gown made usually requires at least six months and multiple fittings, and in that span of time, brides would have to wait and rely mostly on sketches to imagine how their gown would look like on their big day.

These days, brides who want to spare themselves from the uncertainty can opt for an off-the-rack dress. Thanks to ready-to-wear (RTW) gown suppliers in the local wedding scene, such as Ivory & White Bridal Store, brides can now have their dream wedding gown in an instant. Ivory & White Bridal Store houses chic RTW wedding gowns at affordable prices. Ranging from PhP15,000 to PhP40,000, Ivory & White's wedding gowns exhibit a wide range of styles that cater to different body types and personalities. "We make sure that our collection is perfect for the stylish bride on a budget," says Kathy Chan-Francisco, owner of Ivory & White.

As they give brides a variety options, Ivory & White also sees to it that their clients go through a stress-free shopping experience when they visit their shop. The store features elegant interiors that exhibit exquisite style and comfort--setting the right mood for finding one's dream wedding gown. They only accommodate one bride per appointment to ensure that brides get the luxury of trying as many wedding gowns as they wish until they find the one that catches their fancy.

"When buying RTW [gowns], it's important for brides to keep an open mind as a dress may look different on a hanger compared to when it is actually worn. Many brides are surprised that they end up loving a style that's completely different from what they initially envisioned," shares Kathy. They also encourage brides to walk in with two or three of their closest friends or relatives so they can get valuable input on how they look in the gowns they try on.

Ivory & White also offers minor alteration services should brides wish to make their off-the-rack gown personalized. They also carry a wide range of bridal accessories, such as bags, earrings, and headpieces that may go with any of their dresses. By trying on the actual gowns well before the wedding, brides can look forward to their big day with confidence. With the certainty of style, quality, and affordability that Ivory & White gowns hold, brides can anticipate looking their best on their wedding day.

Click here to see photos of Ivory & White's sample wedding gowns.