Sa marketplaces like Ebay, Multiply, Sulit, and the likes, mahirap mag-standout yung advertisement or shop mo, except kung unique yung products mo. Kung hindi unique yung products mo, chances are, your prices will be compared side by side with your competitors'. Kung gusto mo makipag-compete sa presyo ng iba, hindi yan magiging healthy sa cash flow mo and at the same time, kelangan mo ng mas maraming customers to get your target income.
We have to take a look from our customers' perspective para alam natin yung behavior and situation ng prospects natin kung saang platform man tayo nagpo-promote ng products. Kung nagre-rely ka sa existing fans mo sa fb, hindi laging makikita ng fans mo yung posts mo. May settings yung fb na yung posts ng mga nakaka-interact mo lang yung lalabas sa news feed mo. Sa kin, ganun pala yung naka-set at hindi ko yun napansin agad-agad. One reason is yung updates na ginagawa ng fb na minsan hindi naman clearly rolled out sa users tapos basta na lang napapalitan yung settings ng account natin without us knowing it. Isa pa, sa dami din kasi ng friends ng isang fb user, people don't always have the luxury of time to check everything in the news feed since the last time they logged in.
To resolve yung dilemma that we always have to look for new customers kahit matagal na tayong nagbebenta, we can work on getting repeat customers instead. Once bumili na sa tin yung customer, we make sure na before we let them go, we have a way to get in touch with them again (mas maganda if we build relationships with them). Mas makakatipid pa tayo sa advertisement (money, effort, and time) if we have a direct contact with our previous and existing customers.
Last na 'to for this post (well, try ko haha!). There are those who try to sell to everyone. Dapat alam din natin kung sino yung target market natin para alam natin kung saan natin sila makikita. Be specific. Example, if you're selling LV bags, hindi basta babae bebentahan mo. Kelangan alam mo kung sino sila kasi hindi lahat afford bumili ng LV bags. It's a wise use of time, money, and effort kung alam mo kung pano ita-target yung potential customers, rather than placing your ads in front of everyone. Tipid sa bala kung alam mo kung saan ka babaril kesa baril ka nang baril kahit wala naman dun yung target mo.
