There’s a lot to be learned from the ever-changing playbook of the digital world. It’s an industry filled with algorithm updates, quick turnaround, and 24-hour data monitoring. No matter what industry you’re in, if you’re reading this, you’re already part of the digital community that makes it all work. In fact, anyone with a cellphone and an Internet connection qualifies, creating an entire world with its own set of etiquette and politics and sometimes all it has to show for itself are cat videos and Kris Aquino memes. Isn’t the digital world so interesting?
Here are some lessons from the #DigitalSummitStorytelling for Brands that can be applied to both your personal and professional life:
1. Be concise.
There’s a lot of information out there, and it’s important to select what is relevant to you and share what will be helpful to the people around you. However, according to Edna Belleza, Publisher for Print and Digital of Summit Media, “[t]he narrative you present should not only be relevant, it also needs to be concise.” It’s not easy to get people’s attention, so once you have it, make sure to communicate exactly what you need to say right away, because you don’t know how long you can keep it. (But hey, that’s part of the fun!)
2. Success is team work.
2. Success is team work.
Chris Guenther, Vice President for Business Operations at Hearst Magazines, advises that right from the start, you have to establish your KPIs and objectives so that everyone’s working towards the same goal. “Success is team work,” he adds. This is crucial not just at work but in relationships. Streamline roles and processes so everyone understands their responsibilities and personal standards. If everyone is aligned, the less likely it will be for someone to overlook important details. Guenther stresses that it’s important to “establish your work flow."
3. Understand people by observing what they do.
It’s one thing to rely on gut feel and emotion, but another to have concrete information you can base your decisions on. Gathering data is as simple as observing people instead of imposing what you know to be true on them. Remember that your personal feelings and choices don’t change facts. Jillian Gatcheco, Editor-in-chief of Cosmo.ph, stresses this in her talk, Data’s the Boss. Our assumptions won’t help us understand people, data will. That way, you can talk about things that matter to them, which you can only do by getting to know them. "You can never go wrong with self-assessment and validation,” says Jillian.
The #DigitalSummitStorytelling for Brands was held on August 2 at Samsung Hall, SM Aura Premier.
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