Clemente Domingo III, founder and CEO of advertising company Ideas X Machina, needed a way to help his employees stay for the long haul and enjoy working in his company. He says, "People spend a lot of time with advertising [agencies] at the expense of sleep, the expense of family, at the expense of health, and expense of love."


Newsbytes Philippines reports that Domingo then came up with "love life benefits" where an IXM employee can claim a dating allowance of P1,500 six times a year.

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"Basically, I urge people to go on dates with their boyfriend, girlfriend, wife and even the person they are courting." Domingo explains, "The rationale is to inspire the staff to develop their creativity by inspiring and motivating them."

The report also reveals that IXM subsidizes their employees' subscription to dating apps like Tinder and eHarmony.

Last but not least, IXM also allows employees to go on a "breakup leave" to help them deal with heartbreak.

According to GMA News, the agency's art director who availed of the leave shares: "I stayed at home, I bought myself a few beers...I think that helped a lot."

Another employee states: "You need that break to be able to produce good work."

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* Minor edits have been made by the editors.

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