Almost everything you need is now just one click away, thanks to your favorite online stores which signal the booming e-commerce ecosystem in the country.

In fact, e-commerce has been growing so fast that online marketplace Lazada introduced the concept of “shoppertainment,” which gives shoppers a fun and more entertaining experience. And why not? You probably spend a whole lot of time on the platform clicking "add to cart" anyway, so what's a few more minutes of quick distraction?


The thing is, online window shopping often ends with actually shopping, and while it's pretty fun, you may be glossing over the possibility that having an easier means to purchase items that you want may be causing youto spend more.

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Poland-based discounts provider looked at the shopping habits of Filipino internet users for 2018. Based on their data, half (49 percent) of the transactions in the Philippines were made using mobile devices last year, while another half were through computers. This puts us as the sixth country with the most number of mobile users for online shopping.

Here's an estimate of how much the average Filipino has spent on online shopping for every month in 2018: 

  • January - P4,077
  • February - P3,131
  • March - P4,143
  • April - P3,797
  • May - P4,494
  • June - P5,409
  • July - P3,618
  • August - P3,707
  • September - P3,651
  • October - P3,448
  • November - P3,604
  • December - P2,905

Filipino shoppers spent the most in June, but more users made purchases in November and December.

The average order value last June, presumably when employees received their mid-year bonuses, was P5,409. This is about 41 percent more than the whole-year average of P3,832.

But although the most expensive purchases were made in June, the most number of purchases happened in the last two months of the year. November and December alone constituted 30.8 percent (or 15.4 percent each) of all the total transactions made during the whole year, which is pretty understandable considering that the Black Friday grand sale and the usual Christmas rush took place during these months.

iOS users splurged more than Android users, too—by 16.4 percent higher, to be exact. The purchases made by Apple-device owners averaged at P4,605 while Android users only reached P3,958. included 34 other countries in its report.

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This story originally appeared on


* Minor edits have been made by the editors.

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