Whether you’re thinking of starting your own online store or you’ve already established your small enterprise, you’ll have to admit that the power of social media has far-reaching effects when it comes to marketing and advertising what you have. This makes it a must for you to at least have a working knowledge of available technology as well as a feel for the netizens’ pulse.


To help get you started, Facebook has an ongoing campaign called #SheMeansBusiness. It started in the Philippines in 2017, and has already done workshops in over 10 cities. Partnering with #ConnectedWomen, a movement and a community of Pinays supporting each other towards entrepreneurial success, it has already helped women from different provinces get their businesses online.

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One success story is Daisy Catague Cababasay, chef and owner of Takuri Café in Iloilo, who never thought that the garden space she converted into a little resto serving Asian fusion cuisine would be a much talked-about destination in her locale.

Parang minsan sa akin joke-joke lang po ‘yon,” Daisy said about her business during a recent 'Open Doors' event in Facebook's Philippine HQ. “Gusto ko lang kumain ng laksa at saka ‘yong satay… Tapos ginawan ako ng anak ko ng Facebook Page. So doon nag-start, kasi na-realize ko na lang later na...dati sa generation ko, bago kumain, magdadasal. Ngayon, hindi pala, pi-picture-an muna ‘yong pagkain tapos ipo-post sa Facebook,” she laughed.


“I take pictures before I deliver [the food] to the customers. So ‘pag nakita mo siya, hindi siya fino-photoshoot… ‘Pag nakita sa Facebook—actually, ‘yong picture, ‘yon din ang makikita mo kapag kakain ka na.”


Daisy attended the #SheMeansBusiness and #ConnectedWomen collaboration held in Zamboanga, wherein participants from all walks of life were given a full day of lessons in online marketing, advertising, and how to be a smart, ethical, and confident business-minded Pinay. The most recent event was held in Bacolod:

To find out when the next free seminar will be, follow #ConnectedWomen on Facebook and head on the #SheMeansBusiness website. (#ConnectedWomen also has its regular meetups which are open to everyone, so you may want to check those out, too). In the meantime, there are many online tools and videos offered for free by Facebook through Facebook Blueprint to help you with setting things up. Here are a few:


On Online Advertising

Edit and Manage Facebook Ads and Understanding Campaign Performance with Ads Manager

Learn how you can correctly and successfully target your audience through effective and searchable ads, as well as what to do and how to interpret insights gleaned from your campaign.

On Increasing Sales

Drive Store Visits and In-Store Sales With the Store Visits Objective and Closing the Deal with Conversions

Learn how your ads and campaigns can convince a potential customer to visit your store and patronize your product or service.

You can also register for other classes on Facebook Business.

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