Speaking with PEP.ph during the 25th anniversary of Preview.ph on December 5, 2020, Callie says she envisions the brand to be an online showcase of bags made by artisans using native materials.
"I've been working on this project maybe a little over a year now, and I'm actually launching very soon."
She further explains that her online platform will be mainly used to "promote the products of local artisans."
"So, for example, my first collection is a few rattan bags that are handmade in a province."
According to Callie, starting her own business in her teens has been her goal for some time. "I've been really wanting to start something on my own as early as now so that, at least when I'm older, there's a chance for it to get bigger and, hopefully, reach a lot more people."
She's open to doing collaborations to expand the brand's catalogue from bags to accessories, and hopes that the concept will appeal to young people.
Her mom FN Life Peg Dimples Romana is of course proud of her daughter.
"When I found out she wanted to come out with Cal the Brand, I was so excited," she says. "Plus, she wanted to push for local artisans nga from the Philippines. I think Albay is the first one. I like that because, especially during this time, we want to be able to help one another, especially the communities, the artisans from different provinces natin sa Pilipinas. Lalung-lalo ngayon na I'm sure a lot of industries are suffering from COVID, from not being able to create more, to produce more products.
"I'm just happy that Callie, being very young at 16, really thought about being mindful about the communities and the resources that we have now."
Watch the video below and read the full story on Pep.ph.
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