Few Filipino brands are as iconic as Goldilocks Bakery. What started as a small bakeshop by sisters Milagros Leelin Yee and Clarita Leelin Go in 1966 is now a full-blown empire, thanks to their constant rebranding efforts.

In an article published on August 7, 2013, CNN cites the two sisters among five trailblazer CEOs who have successfully reinvented their brand. According to the report, Goldilocks Bakery now has 340 outlets in the country, 24 in the US, and five in Thailand. And with a recipe book entitled Goldilocks Bakebook out in the shelves, it doesn't look like they're stopping anytime soon. No doubt, their success story brings hope and pride to every femtrepreneur with a passion for starting her own business.

(Photo courtesy of Anton Diaz via Our Awesome Planet)

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