On May 24, the stunning candidates of Binibining Pilipinas traded their glamorous gowns for lab coats and gloves as they headed to the world-class manufacturing plant of SILKA, taking the opportunity to immerse themselves in the soap brand's manufacturing process.
Dubbed as the “Awra day with the queens,” the 39 candidates of the prestigious pageant arrived at the Plaridel, Bulacan Plant of Cosmetique Asia Corporation early in the morning, promptly awed by the state-of-the-art equipment. The employees extended their warm welcome to the lovely guests, showing their eagerness to share their day with the Queens.
The event started with speeches from key people behind SILKA, namely Ms. Eunice Apple De Belen, the Senior Brand Manager of the brand, and Engr. Sherwin Vaflor, the plant’s Manufacturing Director. Also in attendance were the pillars of the Cosmetique Asia Corporation: Ms. Juanita Co, Chief Finance Officer, and Ms. Jane Co, VP for Finance and Purchasing.
After a photo-op, the ladies proceeded with their fully-packed schedule dressed out of their high heels and into lab coats, hair nets, and shoe covers for an immersive experience at the plant. They packed, capped, and boxed SILKA lotions and soaps themselves under the guidance of the plant employees, who mentored them throughout the day.
Aside from taking the day to learn the ropes of manufacturing, the queens also soaked up some fun—changing back into their casual clothes and joining some games to entertain the audience.
Everyone went home a winner that day, with each queen gifted a loot bag of SILKA products packed in one PR kit and eco-bag filled to the brim. Top of the list, of course, is Silka Soap, formulated with whitening efficacy and VitaRich actives, as well as the Silka Body Lotion with papaya SPF30 plus UVB & UVA–that whitens skin in as early as seven days! The queens also gushed over the new Silka Foaming Wash and Silka Facial Cleanser.
Revered as one of pageantry’s biggest nights, the Binibining Pilipinas coronation night is fast approaching. As the official skincare partner, SILKA will choose one deserving candidate to be awarded the title Binibining Silka 2022, one who embodies and exudes the brand’s beauty, a queen who inspires and radiates “Bagong Araw, Bagong Awra.” She will receive not only the title and recognition, but also PHP 75,000 in cash and PHP 25,000 worth of Silka products.
Who do you think will win the most coveted title? Share your thoughts below.