If you’re a cleanser-toner-moisturizer kind of woman and want to amp up your skincare routine and get that much-needed glow up this holiday season, we have a suggestion for you. If you’re looking for something that offers major skin benefits in just a few drops, go get a serum and you’re good to go! 


Serums are pricey, but believe us when we say that you’ll get your bang for your buck with every drop. This is because serums have smaller molecules that penetrate deeper into the skin to deliver a higher concentration of active ingredients. With every use, you’ll feel that all the potent and powerful components are really being absorbed by your skin and not just on the surface. Each drop actually counts, as you actually just need to use a few dollops of this every day! And as with every skincare product, of course, you have to use this consistently for you to see the maximum effect. Sulit, right? 

Below, we asked 30-something Pinays to share the serums that improved their skin. From affordable, drugstore finds, to pricier, premium ones, you’re sure to have one for every budget and need.  

Hannah Chu, 31

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The serum she swears by: CosRX Advanced Snail 96 Mucin Power Essence  

How long she's been using it: One year 

“I get negative reactions to most skincare items so I was hesitant to try something that was literally snail slime... But also very intrigued! I saw results right away. I wake up to smoother bouncy skin every time I use it before bed. While it is super slippery and thick during application, I love that it doesn't leave any stickiness when it dries. The bottle lasts forever too! It's worth every penny.” 


TRY: CosRX Advanced Snail 96 Mucin Power Essence, P980, available online 

Jacq Osma, 37

The serum she swears by: Lancôme Rénergie Multi-Lift Ultra Serum 

How long she's been using it: Almost a decade  

“My mom introduced me to this skincare product. This firmed and lifted my skin, as well as removed my dark spots. It also makes my skin feel rejuvenated and look so supple! I'm already 37 years old and just look at my skin! I could say this product is really timeless. I’m a Lancôme fan!” 


TRY: Lancôme Rénergie Multi-Lift Ultra Serum, price available upon request

Khatrina Bonagua, 30


The serum she swears by: ISKIN Vit. C Serum 10 Percent 

How long she's been using it: 10 months 

“I have to admit, I started to religiously take care of my skin just this year when I got exposed to the beauty and wellness industry. Before that, I was too lazy, and I just wash my face with the same soap that I used on my body (gasp!), tone, moisturize, and that’s it! But since I got to meet doctors and skin professionals thanks to my job, I now know how important it is to go beyond my usual skin routinethat’s when I started to add sunscreen and serum on my list. 

I tried a lot of serums before I finally found the one. I was really hesitant and kuripot to purchase it, but since I was looking for a serum that has Vitamin C in it—I learned that it helps in collagen production and I need that as I just turned 30—I gave in. This one does its job well; my skin feels a lot tighter, smoother, and brighter. It also absorbs quickly and moisturizes my skin without being too ‘heavy.’ Tinitipid tipid ko siya kasi pricey, but it’s worth it!”  


TRY: ISKIN Vit. C Serum 10 Percent, P4,400, available online 

Mae Francisco, 31


The serum she swears by: Beautéderm’s Cristaux Gold Elixir Serum 

How long she's been using it: Almost a year 

“I honestly didn’t have a skincare regimen growing up (I used to sleep with makeup on!) but a few months before my wedding, my mom ‘forced’ me to try out products that she promotes for Beautéderm. The effect in just two months was shocking, to say the least. I realized I had been living with very dry, dull skin! Needless to say, I looked super radiant at my wedding. I try to hide the fact that I’ve reached the end of the calendar year with the super cool elixir with gold bits. The sparkle it leaves on the skin is a definite plus!” 


TRY: Beautéderm’s Cristaux Gold Elixir Serum, P999, available online 

Nica Rivero, 31

The serum she swears by: Celeteque Pore Minimizing Serum 

How long she's been using it: Three years 

“I have large pores, and I tend to break out whenever I’m about to have my monthly period. As somone who used to be afraid to explore when it comes to skincare, I always make sure to choose the best for my skin type since I’m really conscious of what I put on my face. Good thing I stumbled upon Celeteque products and took the risk to try their serum.  


To be honest, this one didn’t instantly minimize my pores, but it makes my skin look smoother and fresh all the time! This product also hydrates and plumps my skin. I use this serum before putting on makeup—it actually helps in making it stay longer!  

I am not really fond of using skincare until I reached 28. And I’m glad I did because people say that I look young for my ageand I believe it’s all because I take care of my skin. If you haven’t yet, it’s not yet too late to start!” 


TRY: Celeteque Pore Minimizing Serum, P325, available online 

Rizza Diaz, 33

The serum she swears by: Mario Badescu Vitamin C Serum 

How long she's been using it: Three months 

“I usually change [my] skincare [routine] around six months so I won’t get immune to it. I pair Mario Badescu's vitamin C serum with their glycolic toner. It’s really good. The effect is seen faster than the others I’ve tried. It gives my skin that glowing and brighter complexion. My face feels smooth, too. I love it. It’s a little pricier but it’s worth it. A few drops will do the trick.” 


TRY: Mario Badescu Vitamin C Serum, P3,150, available at Rustan’s The Beauty Stores and online 

Sarah Selina Bolo, 36


The serum she swears by: The Ordinary Niacinamide 10% + Zinc 1%  

How long she's been using it: Nine months

“After being exposed to the sun every day for one whole month (I was looking after the construction of Cocovana Beach Resort at Palawan, so just imagine), my skin looked so dry and damaged. So I started looking for a product to help me revive my skin. I read a lot of good reviews about The Ordinary, so I bought one. I was surprised because I immediately saw the results after using it! Parang bumalik sa dati yun skin ko, yung skin prior to my Palawan stay. On top of that, my skin feels and looks plumper and brighter! Ilang months din tumatagal yung isang bottle. I just use four to five drops and full coverage na. I’m very happy I bought this.” 


TRY: The Ordinary Niacinamide 10% + Zinc 1%, P850, available online 

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