Before we discuss the ways you can brighten your butt cheeks, I just want to assure you that pigmentation on the body is normal. You are not required to have "pantay" skin to be considered beautiful. But then again, if you choose to even out the skin tone on your butt, that's perfectly fine, too—as long as you're doing it for yourself and not for someone else. 

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Why do my butt cheeks look dark in the first place?

One word. Friction. When the skin rubs on anything, it tends to develop hyperpigmentation. Tight panties and jeans are the usual culprits. There are also instances when excess sugar intake and hormonal changes cause darkening.

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So what should I do to fade the pigmentation?

1. If friction is the culprit, it's best to switch to seamless panties in the right size. Go for jeans that won't rub against your skin.

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TRY: Rhian Seamless Panties, P29, Shopee

2. Wash with a brightening bath soap or body cleanser. Gently massage the lather on your butt cheeks. Refrain from scrubbing the area as this is also a form of friction. 

TRY: Silka Papaya Soap 135g, P44, Lazada

3. Then, every night pat an exfoliating toner with AHA or PHA on your butt cheeks to help lift the layers of dead skin. Apply a brightening cream (preferably one with vitamin C or licorice extract) to seal the deal. Wear your panties after the products have been properly absorbed by the skin.

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TRY: QuickFX Clean Collection Glow AHA Toner 50ml, P399, Watsons

4. Slather an emollient cream or oil to serve as a protectant from all the chafing your butt cheeks may encounter.

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TRY: Hello Glow Whitening Cream 10g, P144, Lazada

5. In case you want to speed up the process, you can get a professional laser brightening treatment. Expect to shell out at least P4,000 to P12,000 per session, depending on the clinic.

TRY: Wink Laser Treatment, P2,500 per session (See the complete list of locations here.)

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