#FN30for30 for Beauty is the ultimate list of 30 beauty must-haves for every career woman in her 30s! Time to upgrade your everyday with tried-and-tested products chosen by women just like you.
After months of testing over a hundred products available in the market, the FemaleNetwork.com team, with the help of busy, constantly on-the-go Pinays like yourself, narrowed the list down to the 30 beauty essentials that address our most urgent needs.
Below, find the right skincare, makeup, and hair care products that won't only suit but enhance your current lifestyle.
1. Simple Micellar Wipes
Looking for the fastest way to freshen up? Or are you in need of a makeup remover that's gentle on the skin and easy to bring around? If you thought facial cleansing (and moisturizing) couldn't get any more convenient than micellar water, you'd be surprised at how a pack of Simple Micellar Wipes can change your beauty game. Battle pollution and other impurities with this extremely portable cleansing item.
2. Eau Thermale Avène Skin Recovery Cream
Dry and sensitive skin need not trouble you anymore with Eau Thermale Avène's Skin Recovery Cream. It contains thermal water from the mountains of France, which has been studied for its calming and healing properties. It's a soothing solution to minor sunburn, and it also helps your skin settle especially if you're prone to breakouts or allergies.
FN TIP: If you're heading to a cold country or even just your office with really cold air conditioning, always have this in your bag to fight off flaking!
3. Garnier Pure Active Micellar Cleansing Water
Made for oily, acne-prone skin, Garnier Pure Active Micellar Cleansing Water makes end-of-day cleansing a breeze without stripping your skin of its moisture. It’s known to be a great makeup remover that's gentle enough for everyday use.
4. Eau Thermale Avène Thermal Spring Water
P557/50ml, P866/150ml, P1,103/300ml
It's not just water--it's thermal spring water. The base for many of this brand's products, Eau Thermale Avène Thermal Spring Water isn't just hype. It can do wonders for your skin and is recommended by dermatologists. It is a good investment especially if you're having trouble with oil or even adult acne and eczema, as it helps keep shine and irritations at bay.
FN TIP: This product can also act as a hydrating toner that you can use prior to putting on makeup.
5. kojie.san DreamWhite Anti-Aging Facial Toner with Collagen
Toner is often taken for granted or skipped entirely, particularly because it sometimes leaves the face feeling tight and dry. But a good one can make the difference between clear and radiant skin. And aside from its cleansing properties, the kojie.san DreamWhite Anti-Aging Facial Toner with Collagen will help revitalize and rejuvenate the skin during sleep for maximum efficiency.
6. kojie.san DreamWhite Anti-Aging Soap
kojie.san’s Skin Lightening Soap is a Pinay cult favorite for a reason—it legit works! But here is its even more hardworking big sister: the DreamWhite Anti-Aging Soap. Aside from the presence of kojic acid (Japan’s favorite lightening ingredient), this bar also uses collagen and elastin to add more regenerating properties. You can use this soap all over the face and body, and with continued use, will brighten your skin in a week! It can also even out discoloration in your elbows and knees, and lightens sensitive parts of the body like your inner thighs and butt cheeks. (Make sure to grab a box before bikini season!)
7. Dove Beauty Bar
P27/50g, P47.75/100g or P130 for three, P59/135g
This extremely moisturizing bar changed the game for bar soaps, making it the go-to body cleanser for many Filipinas. But what some don't know is that the Dove Beauty Bar is one of the most versatile products on this list. Aside from being a body cleanser, it can also be used for the face, and for some women, as an alternative to shaving cream. It's the perfect item to pack for overnight travel!
8. Mary Kay Timewise Replenishing Serum +C
Serums are crucial to an effective anti-aging routine. They have a higher concentration of active ingredients that deeply penetrate the skin. This tried-and-tested fave is enriched with a powerful antioxidant complex for skin that looks lifted and firmed. Pair with the right moisturizer to ace that youthful glow!
9. L'Oreal Revitalift Laser X3 Night Cream Mask
Your P.M. skincare routine isn't just for your skin—it's for your wellness, too. After a tiring day at work, coming home and pampering yourself can do wonders for your stress and anxiety. To pack on the luxury, try the L'Oreal Revitalift Laxer x3 Night Cream Mask. It's velvety texture will truly give your skin the TLC it deserves.
10. Nivea Oil in Lotion
When you think of "oil in lotion" you probably think that it'll leave your skin shiny. Not Nivea's Oil in Lotion line. It won't leave your skin feeling sticky and greasy even after reapplication. It lathers on smoothly, and has a mild scent that refreshes the senses. Plus, one bottle is really affordable and can last you a long time.
11. Pond's Age Miracle Eye Cream
This is one of those products that won't give you instant results, but improves your skin over time. Pond's Age Miracle Eye Cream is very lightweight and gentle to the most sensitive areas of your face. It gives your peepers that well-rested look, especially if you use it regularly.
FN TIP: In need of primer for your eyes? This does the trick. It blends smoothly that you won't even know it's there, and it can help keep the skin around your eyes stay moisturized beneath your makeup.
12. Eau Thermale Avène Nourishing Lip Balm
Lipstick trends have been all the craze this past year, so be sure that your puckers are up to the task. This cold cream balm will hydrate your lips all day, and it doesn't leave a sticky feeling that can make you feel conscious.
13. Dove Ultimate White Deodorant
P195/Spray, P99.75/Roll On
The best aspect of this particular line is its lasting scent. While most deodorants only smell good upon application, Dove Ultimate White lingers throughout the day (or morning, if you really sweat a lot—but still). It also helps smoothen bumpy underarms, making it the perfect choice for women who shave regularly.
14. Revlon Ultra HD Matte Lipcolor, Ultra HD Gel Lipcolor, and Matte Balm
Every makeup-loving Pinay will agree that drying lippies are the absolute worst. Luckily, Revlon’s lippie triumvirate of the Ultra HD Matte Lipcolor, HD Gel Lipcolor and Matte Balm are sure to up your lipstick game because of its wide range of colors that won’t leave your lips feeling dry and thick. While not entirely long-wearing, reapplication is a breeze since your lips will have enough moisture left to make swiping a layer on super fast and easy.
FN TIP: For beginners, the Ultra HD Matte Lipcolor is your best bet. Pick up a tube in ‘Forever,’ it’s one of our fave MLBBs!
15. Maybelline The Falsies Pushup Angel Mascara
There are a ton of eyelash volumizing products in the market, but The Falsies Push Up Angel Mascara stands out because the applicator makes for natural-looking lashes without compromising the dramatic effect we all use mascaras for. Referred to as Maybelline’s first ever precision brush, the wand—which looks more like a comb than a brush—coats each lash with product without clumping up (as long as your brush it out enough). It’s definitely a godsend, especially if you have short lashes— the wand allows you to start as close to the root as possible. It’s waterproof, too, guaranteed to stay on from day to night.
16. Mary Kay Mineral Cheek Color
Running around the metro with this blush product on your cheeks is no biggie because it's seriously pigmented and lasts a pretty long time. With natural-looking tints highlighted by a slightly golden shimmer, you'll get an all-day glow in just a few swipes.
FN TIP: The shade 'Shy' is pretty much a dupe for more expensive shimmery blush brands!
17. Revlon Photoready Insta-fix Highlighting Stick
Revlon Photoready Insta-fix Highlighting Stick is your solution to a quick glow. It's easily blendable, though you'll need to be aware of the amount of pressure you use when dabbing it on your cheekbones to keep your foundation from moving.
FN TIP: What's nice about this product is that it also makes for a good base for more intense powder highlighters, and it can double as eyeshadow for when you forget your palette.
18. Pond's Anti-Ageing BB Cream Light
If you're looking for a hard-working BB cream that can even out your skin, serve as a great makeup base, and protect you from harmful UV rays, then this is it. Pond's Age Miracle BB Cream with SPF 30 blends easily when applied and won't cause caking, making it perfect for the busy woman that you are.
FN TIP: Don't leave out your neck! Apply the product using upward strokes to even everything out.
19. Revlon Colorstay Eyeliner Crayon Contour
Revlon creates the perfect shades of brown for a subtle and elegant day-time look. According to a reviewer, "It's a smudged, not-perfect liner look that says you didn't try too hard. It lasts the whole day, too!"
FN TIP: Use this to tightline your upper lashes, then blink a few times to let it "transfer" a little to your lower lashes for more definition.
20. Maybelline Instant Age Rewind Concealer
As fun as the 12-step Korean skincare routine can be, our mornings won’t always give us enough time to layer away. By age 30, we start looking for multitasking products to go with our multitasking lives. For a busy bee like yourself, Maybelline’s Instant Age Rewind Concealer will be your next best friend. This multi-purpose products promises to de puff, brighten, treat and conceal your bags and other imperfections all in one go.
21. Mary Kay Brow Definer Pencil
Get perfect kilay for less! Mary Kay's Brow Defining Pencil glides on smoothly and gives you defined brows in just a few strokes. One reviewer comments: "It [has] became a part of my makeup [routine]...The price is also fair. I will buy another one when I [run] out of supply."
22. Maybelline Brow Precise Volumizer
If you have thin brows and you need a good filler that doesn't look drawn on, then this is a great kikay kit addition. You immediately get fullness and volume in your arches with its microfiber-infused gel. A reviewer also commented that it "stays in place," so there's no need to worry about your kilay disappearing mid-day.
23. Toni & Guy Matte Texture Dry Shampoo
Because our tropical and humid climate makes us shower every day, dry shampoo isn’t a staple product in our kikay kits yet. But keep in mind that you don’t need to shampoo your hair each time you shower as doing so strips the scalp of its natural moisture. Slowly incorporate this easy-to-use dry shampoo into your routine, and notice that your typically limp, day-old hair will look more volumized and smell better instantly.
24. L'Oreal Ever Sleek Sulfate Free Smooth Care System Shampoo
Sulfate-free products tend to be quite expensive here and abroad, so this L'Oreal line is sure to be a hit among women with treated hair who are in need of mega-damage control. The Ever Sleek is particularly designed for those with chemically straightened hair, but it’s also known to be good for colored hair. Aside from its gentle properties, L'Oreal Ever Sleek will also keep your hair smelling fresh with its strong floral aroma.
25. Head & Shoulders Smooth and Silky Shampoo
Head & Shoulders Smooth and Silky is a no-nonsense shampoo that does the job. It gets rid of dandruff with regular use, plus keeps your tresses shiny. "It's also tipid since my family uses it, too," said a reviewer.
26. Pantene 3 Minute Miracle Conditioner Total Damage Care
There are many women who have given up on their frizzy tresses ages ago, only to be surprised by the strength of this wonder-product. It's Pro-Vitamin formula penetrates into the hair's deeper core, which can strengthen the hair from within. Trust us, the results will change your styling life.
27. Creamsilk Color Protect Conditioner
A lot of women commit to permanent hair color change without altering anything in their hair care routine, which over time, leads to dry and damaged hair. But you don’t need to give up on experimentation just because you were too tamad to see it through. If you're not a fan of using oils and hair care add-ons, then at least switch your conditioner to a sulfate-free product like Cream Silk Color Protect that offers up to 80 percent color protection.
28. Dove Oxygen and Nourishment Shampoo and Conditioner
Shampoo P206.85/300ml, Conditioner P114.35/180ml
This combo goes on pretty light on your scalp, and it definitely adds volume and bounce to even the most boring, limp hair. It has that Dove signature scent too, so you won't have to worry about sun exposure and sweat ruining your game.
FN TIP: You can mix a bit of Dove Oxygen and Nourishment Shampoo to your color care shampoo when you feel you need to remove residue. Just make sure not to overdo it or your color will fade!
29. TRESemmé Keratin Smooth Hair Treatment Mask
Frizzy hair, begone! Use TRESemmé Keratin Smooth Hair Treatment Mask once or twice a week and get manageable hair for days. Your tutsyang will barely even be a problem with regular use. Added bonus: it smells pretty good.
30. Toni & Guy Sea Salt Texturizing Spray
Sea salt sprays can be tricky because some will only make your head really sticky without giving you waves. Toni & Guy Sea Salt Texturizing Spray ups your hair game with a light formula that does what it says--simply spray it on damp hair, part and braid your tresses, leave to dry then tousle away!
FN TIP: It still works even if you have really straight hair, but you'd want to spritz on a little hairspray to keep your waves on longer.