It's time to update your beauty arsenals with some homegrown love, and we know just the right brands to quench your thirst for something local. Below, we round up 12 promising Pinoy brands that can give you some of the best perfume, skincare, and wellness goodies:


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1. Beauty Bakery

Best known for their witch hazel-based skincare and unique body sprays (they even have a chocolate-scented one!), Beauty Bakery's all-natural, preservative-free products are perfect for the modern woman who just wants to glow and smell good all day long.

2. Beach Born

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Using their products alone will bring you closer to that beach babe vibe. Beach Born's Sea Salt Spray is amazing for creating effortless waves, while their Classy Not Brassy shampoo and conditioner are perfect for maintaining bleached locks.

3. V&M Naturals

Behold, your local source of all-natural, essential oil-based skincare. The must-try from this brand include the Emu Oil (which claims to be a multi-purpose healing oil) and the CPC+G Oil (a brightening blend infused with citrus, Japanese camellia, and vitamins A, C, and E).


4. Black Rose Botanicals

Black Rose Botanicals has all kinds of wellness and skincare goodies, from pillow sprays, to toners, to beard oil. Their products will fill your collection with herbal remedies free from unsafe chemicals that you don't need in your life. Not to mention, everything comes in a sleek packaging you will gladly display on your vanity.


5. Be Organic Bath & Body

Consider your bath essentials covered, because Be Organic has an entire line of handmade items that will simplify your shower routine. Their Gugo Shampoo, for one, is sulfate-free and made to protect and thicken fine hair. Got dry tresses? Douse your locks with the Virgin Coconut Conditioner and thank us later.


6. VMV Hypoallergenics

VMV wants the best for your skin, so they take it upon themselves to rate the safety of their own products according to the allergens they contain. The brand carries both makeup and skincare, but their Armada Sport sunscreen is known for its whopping SPF 70 that doesn't feel heavy on the skin. If you have acne-prone skin, you might also want to check out the Id Monolaurin Gel, a cooling gel that helps soothe breakouts.


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7. Whiff

Whiff has a wide range of artisanal fragrances that are a pleasure to collect. The scents are subtle, long-lasting, and best of all, proudly Filipino-made. Our favorites? The refreshing travel-sized versions of Nectarine Passion and Gardenia Bliss!

8. Happy Island


Scented candle-collecting is a hobby for all ages, and Happy Island's fun flavors are proof. Piña Colada and Salted Caramel candles, anyone? While you're at it, pick up the matching body lotion, too!

9. My Prime

One Pinay's love for wellness bloomed into this botanical brand that uses the wonders of pili and moringa oils to create age-defying skincare. Try their bestselling Multi-Purpose Mattifying Moisturizer that promises non-greasy hydration and line-smoothing benefits. If you want to address dark spots, try the Skin Recovery Formula, which has omega fatty acids and vitamins A, C, E that targets hyperpigmentation and helps soften skin texture.


10. Casa de Lorenzo

Casa de Lorenzo's liquid castile soaps will turn your shower into your own little spa. Each one is formulated with natural oils like coconut oil, palm oil, and olive oil for gentle cleansing, as well as different aromatic essential oils that range from calming to invigorating.

11. One Earth Organics


From having an Instagram-exclusive line of underarm products, One Earth Organics now carries multiple organic beauty solutions for every Filipina. The brand's specialties include their all-natural Underarm Therapy Set, which promises to even out the tone and texture of the armpits, and their Healthy Glow Booster Serum, a rosehip-oil based product with brightening properties.

12. Messy Bessy


Messy Bessy's wide range of personal products have a no-nonsense approach. They keep their ingredients list short and sweet, and their formulations non-toxic and biodegradable. With this brand, you can pick up anything from laundry detergent and dish soap to baby wash without having to worry about a thing. Supporting them also means helping young adults in their scholarship program, so what's not to love?

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* Minor edits have been made by the editors.

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