1First, we learned that a DIY beer facial kills zits. Now, Japanese company, Suntory has just released collagen-infused beer, Precious. Collagen, a type of protein that holds bones, muscles, tendon, and skin, is often used as a prime ingredient in anti-aging skin care. It lifts saggy skin, and keeps the face looking young and plump. Every can of Precious would contain two grams of it and five percent alcohol.

According to Marie Claire, the beverage company announced their latest booze last April 7. While the concept of meshing anti-aging with leisurely drinking may sound amazing, their TV ad (in Japanese, of course) is a whole different story. The storyline implies that a guy can tell if a woman is having her daily dose of collagen.

Watch the ad below:


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